Posts Tagged ‘customer experience’

This past week Garett Meznarich, Marketo practice director at Perficient, got to sit down and hear from Brandon Ratliff, digital marketing operations leader at Qualcomm and Kalie Nitzsche, Marketo sales manager at Adobe, to discuss lessons learned throughout their digital experience build-out with Adobe Marketo. Post webinar we were able to further digest some of […]

What is Organization Assets Library? In SharePoint Online, you can create your company specific assets library, which can store images provided by your company to use in your SharePoint environment by all site owners. Types of Organization Assets You can create two types of organization assets: 1) Images After Organization Assets Library is configured successfully, […]

It really is a mixed up, muddled up, shook up world. It seems like everyone in 2021 took out a loan on a new car, even though we all knew supplies were low and demand was high. As the Financial Times pointed out: “Americans went shopping for cars in a big way during the pandemic. […]

Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]

According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers. To meet the needs of their customers, banks are creating […]

A recent Forbes article explored this and last year’s challenges pertaining to inventory stock levels and availability. In case you forgot, last year and the previous year offered tough times for retailers, as the pandemic increased the time it takes to get products from overseas, thus providing a below-average customer experience for folks looking to […]

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

Experience Design (XD) is the discipline of creating solutions that clearly and concisely present information and functionality to individuals based on their roles, situations, and needs. When the diverse elements of experience design are put together in organized, structured, and creative ways, the results are meaningful and actionable and for users. The Goal of XD […]

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard.  While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. I’ve long advocated that personalization […]

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.  You’ll hear clips from:  Entrepreneur and star of TV’s “Shark […]

With inflation at a 40-year high and the economic ramifications of the COVID-19 pandemic still looming, many people are falling into delinquency, making revamping outdated debt collection practices a higher priority for financial institutions than ever. In their recent webinar, The ROI on Transforming Credit and Lending Customer Outreach, Perficient’s Byron Gifford and Scott Albahary […]

It’s no secret that, for organizations to be successful, a healthy focus on the bottom line is critical. That goes for healthcare and life sciences organizations as well. Because of this, many organizations focus on ”hard skills” when training their patient support, customer care, or contact center employees. Hard skills are those teachable skills that […]