Strategy and Transformation

Did you know that two-thirds of projects fail to meet their objectives, scope, timeline, and to deliver the desired ROI? This occurs due to a lack of technology and often a lack of proper adoption processes (Prosci, Best Practices in Change Management, 2018.) Organizational Change Management (OCM) makes all the difference in how companies embrace […]

Robotic Process Automation (RPA) Robotics is nothing but computers that imitate human actions. They introduce automation, which means tasks are done without human intervention. Some common RPA examples and use cases we encounter include automation of data entry, data extraction, and invoice processing. There are additional examples of RPA use cases automating tasks in different […]

Back in May, we wrote about how various factors were converging to put a world of hurt on auto lenders. Auto loan originations hit a record high during the pandemic, total outstanding debt grew, and constrained inventory and pent-up demand drove new and used car prices (and monthly payments) to record highs. We highlighted the […]

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

One of your main, if not the main, organizational goals is to engage with your customers and meet their buying needs and wants. A content and commerce approach can assist your business in this effort by helping you understand what it is you’d truly like to achieve for your company and customers and which internal […]

The HCL Commerce Global Summit is right around the corner, and we are excited to invite you to our engaging panel discussion about the capabilities of HCL Commerce V9 on Wednesday, July 20th at The Chicago House of Blues! Our esteemed panel of enterprise-class clients will discuss what made them decide to upgrade to HCL […]

While organizations are making progress, health inequity is still pervasive across race, gender, age, and income in healthcare. We’re engaging in more and more conversations with healthcare organizations about ways to help you authentically and diligently address diversity, equity, and inclusion (DE&I) across the healthcare experience. A Strategic Approach to Influence Change for DE&I Hospitals […]

A significant driver for needing to change platforms is when your business undergoes a significant digital transformation effort. Typically, a company chooses to undertake a digital transformation because they need to change the experiences their customers have with their brand. Usually, that means some amount of change in systems in order. Reason #5: Your Business […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

The problem statement: An organization having a lot of FMCG products, conducts campaigns in various cities across India. The main aim of this campaign is to promote the products and collect feedback from the customers both existing and prospective ones. The data is collected in excel files and loaded to a centralized location in the […]

In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the ‘why’s of a digital business; and how to sustain energy for digital transformations […]

Peter Drucker said, “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” This is often the case when a new leader is hired, whether it’s a Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Customer Experience Officer (CCX0), or any other CxO. When making such a leadership change, […]