Strategy and Transformation

Xray is the leading Quality Assurance and Test Management Jira plugin, which helps companies in effective and efficient testing. It is the best test management tool that covers the entire testing life cycle: test planning, test specification, test organization, test execution and test reporting. Before diving deep into Xray, we will first see Test Management […]

Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights  The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”.   Research carried out by Gartner finds […]

It’s always exciting to open a pack of Starburst and see a few pinks and reds in a row. Pinks and reds are so renowned they can be purchased in stand-alone bags! But what about the yellows? There have been statistical studies done to prove yellow ranks last among the classic flavors, which may cause […]

Why Migrating to Google Analytics 4 (GA4) Should be a Priority “Often, when you think you’re at the end of something, you’re at the beginning of something else.”​ Fred Rogers  There has already been a lot of buzz and panic around Google Analytics 4, but we’d like to offer you the highlights of what this […]

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]

More and more with tech Project Managers, we’re seeing a multi-discipline approach to the role, ditching the “old ways” of project management in favor of agility and adding extra value to the team. One of these approaches is to be an analytical Project Manager, incorporating tactics from the typical Business Analyst role into day-to-day facilitation […]

The Road to Managing Corporate Innovation I started out at an ad agency in southern Indiana in 2002. Our clients were interested in technology and our agency helped them find their way. At the same time, I was building the web development and digital strategy team within the agency. We began doing things intentionally with […]

“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]

I like to look at projects as if they are puzzles. All the pieces are established, but as a project manager, you must figure out the most appropriate and logical sequence to complete the bigger picture. An Iteration Plan is a helpful tool that can help to organize and visualize the sequence of work. In […]

  In a world where cyber breaches dominate the headlines, cybersecurity is more important than ever.   According to the Ponemon Institute and IBM, the average cost of a data breach in 2022 is $4.35 million USD, and it takes an average of 277 days to identify and contain a breach.  While there are many ways […]

Today we’re making our Openshift on AWS (ROSA) accelerator available for everybody to use *free of charge. This solution is the product of years of experience on the ground delivering application modernization on containers to some of the biggest companies in the world. With the release of ROSA (Red Hat OpenShift on AWS) at the […]

Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]