Digital Marketing

Organizational dysfunction is supposed to be an internal issue within an organization. But how can website visitors sense it by just visiting the website? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Brian Weiss explain how organizational dysfunction impacts users on your website and how you can fix it.  […]

Today’s customer demands completely seamless omni-channel experiences, and such customer demands are forcing Marketers to pursue advanced analytics and first-party data strategies at an unprecedented rate. However, according to a recent report by eMarketer, nearly 50% of all Marketers say their Customer Experience strategy is “ad-hoc” or “limited in scope”.  Even worse, more than half […]

As new technologies emerge and offer additional ways to interact with your customers, it’s imperative that you consider and provide a consistent, seamless user experience across ever-expanding channels and platforms. Easier said than done? Eric Enge (Digital Marketing Principal, Perficient) and Jay Baer (Founder, Convince & Convert) teamed up to present considerations and best practices […]

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]

Brainjocks is globally known as a thought leader in content management. We approach CMS differently and our enablement focus is one that we promote on behalf of our customers throughout everything we do, including our technology development. In fact, we’ve been delivering a modularized approach to CMS based on the principles of atomic design for […]

SCORE for Episerver – New Image Crop Tool Responsive Web Design (RWD) offers a cost-effective, high quality and easily managed delivery of content to a variety of devices. Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design […]

Video for Content Editors These days, every website has some video content. We wanted to make editing video easier for Epi content editors, so we created the YouTube Video block. This block is a feature of our new SCORE for Episerver platform, which launched in 2019. To create the best editor experience with on-page editing […]

Just for fun, let’s take a few common scenarios for content management teams, and run through how to add personalization to Sitecore with SCORE.  You’ll be shocked at how easy this is – why more companies don’t jump in and start personalizing their content and user experience is a mystery to me. Scenario #1 – […]

The Information You Need to Thrive in Today’s Google Landscape This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Key findings in this report include (but […]

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

Performance is a critical concern for any web implementation. Users expect high performance, responsive web experiences and will abandon experiences that don’t deliver. Here are some things you need to consider to ensure Adobe solution performance: Scaling of Underlying Hardware Development Best Practices Author Instance Performance Publish Instance Performance Dispatcher Caching Percentage Website Performance   […]