COVID-19

Some Businesses will Prosper during COVID-19

Business As Usual During Covid 19

The COVID-19 pandemic has forced business across the world to adjust and adapt. Communities are coming together, at a safe distance, to offer support and aid in any way they can. So, what can we as individuals and digital marketers do to help others during this unprecedented time?

Eric Enge, Digital Marketing Principal at Perficient, offers suggestions for ways you and your business can help and what kind of business opportunities you should be looking for to get through this time.

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Digital Marketing - The Digital Essentials, Part 1
The Digital Essentials, Part 1

A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.

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Hi, everyone. During this time of uncertainty, many of us have lost the opportunity to go into work. But as digital marketers, we’re blessed by the fact that we can largely do our jobs at home when so many others are less fortunate. And that means we all need to do what we can to help. Simple example- if you ordered food for takeout from a local restaurant, leave an extra-large tip. Those services are probably hurting for cash, and if you’re able to help out, please take the opportunity to do so. Another example-you know an elderly person who’d be quite careful to stay in, but you know they need something, take the time to bring it to them. Of course, practice safe social distancing. Or you could just bring them flowers.

From a business perspective, there are certain businesses that will prosper and others that won’t. These types of businesses will do pretty well. Sites and apps that help people deal with the boredom and the sameness of their day. So, games, systems, movies, and other types of entertainment. Or sites and apps that help people connect with their loved ones and friends: messaging, video chat, video calls, video conferencing, anything that will connect you with people when you’ve lost the opportunity to do it the way that you’re used to.

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And then, e-commerce sites, I think, are gonna do really well too. You’d think that physically-based retail chains were under a lot of stress from everything going online before, it’s going to get even worse for them during these times. But if you do have a strong e-tail site, you should be able to do really, really well.

So, in your business, ultimately, what you want to do is you want to look for the opportunities to help people deal with these challenging circumstances. That way, you can sustain your business while helping people at the same time. Now, I know that many of you won’t have this opportunity in your business or otherwise, and I wish you get through these times as smoothly and easily as possible, but for the rest of us who do have the opportunity to help, we need to do what we can to help.

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About the Author

Eric Enge leads the Digital Marketing practice for Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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