Digital Marketing

How will you spend your COVID-19 bonus? No, not a fatter paycheck (sorry). I’m talking about the additional resources your CFO may be freeing up for new digital initiatives. A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies […]

People have been talking about content marketing for years. Creating web pages that generate leads and help move clients through the buyer’s journey can produce bottom-line results and be more cost-effective than advertising or other paid methods. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term […]

Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]

Leverage Graphics to Showcase Your Digital Brand In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. However, with a myriad of creative […]

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

Back in early 2019, I became interested in how I could use Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Generation (NLG) to write content for my blog posts.  The idea was elementary: come up with a story idea and let an AI tool write the content!  I didn’t want to create a tool […]

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Even though you may have purchased Marketo Engage for email marketing, lead generation, or a variety of other reasons, you may be missing out on optimizing the platform to its full potential. […]

User intent has been the focus of Google’s core algorithm update in the past couple of years. They rank websites and web pages that serve user intent best. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge discusses how you can use an in-depth content model to really drive strong growth for […]

Let’s say it has been ten years since you last implemented your self-service customer portal and it’s starting to show its age. A lot has changed in the portal space since that time and you want to consider a new platform to support your ongoing digital transformation efforts. As you start to research what’s available […]

Sitecore 10 is here! And with it comes some exciting new features - from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub.   With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. Working with these strategists, Monique Anderson, a Perficient marketing […]

Over the past five years, SEO has become an increasingly more important channel for acquiring new customers. The advent of COVID-19 has only accelerated that trend, as people spend more and more time online. That impacts all types of healthcare companies, including providers, insurers, device manufacturers, and pharmaceutical companies. In this post, we’ll discuss some […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]