Let’s say it has been ten years since you last implemented your self-service customer portal and it’s starting to show its age. A lot has changed in the portal space since that time and you want to consider a new platform to support your ongoing digital transformation efforts. As you start to research what’s available […]
Digital Marketing
The Sitecore Sessions, Volume 1: Exploring Sitecore 10
Sitecore 10 is here! And with it comes some exciting new features - from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub. With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. Working with these strategists, Monique Anderson, a Perficient marketing […]
The Top SEO Challenges in Healthcare
Over the past five years, SEO has become an increasingly more important channel for acquiring new customers. The advent of COVID-19 has only accelerated that trend, as people spend more and more time online. That impacts all types of healthcare companies, including providers, insurers, device manufacturers, and pharmaceutical companies. In this post, we’ll discuss some […]
The Sixth Key Commitment of Revenue Resilience – We Need Hospitals to Adapt
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]
What Has Helped Our Healthcare Clients Most Rapidly Respond to COVID-19
When the COVID-19 pandemic struck, the reality quickly became apparent that many healthcare organizations were ill-equipped to fight the COVID-19 battle. Healthcare has been stretched to new limits in inpatient volume, equipment shortages, and the sheer number of calls, emails, and inquiries coming from the patients/members, media, and government. So what has helped healthcare clients […]
How to Boost Up Your On-Site Search with a Product Experience Page
On-site search is often a component that often gets overlooked because it can be complicated and challenging to tweak and tune this element of your site with ease. However, before jumping in to set priorities for boosting specific terms, which could lead to negative consequences elsewhere on your website, I recommend looking at product data to enhance your on-site search. Product data is vital to the […]
Why Enterprise SEO Is Different – Here’s Why #246
Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. Don’t […]
The Fifth Key Commitment of Revenue Resilience – We Need Hospitals to Learn
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]
The Fourth Key Commitment of Revenue Resilience – We Need Hospitals to Adapt
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]
[Guide] Digital Health Jump Starts: Build Payor/Provider Resilience During COVID-19
COVID-19 appears certain to be a long-term challenge, with successive, overlapping waves of surge and retreat. Healthcare providers and payors remain immersed in the pandemic. Deaths and hospital admissions are well above normal levels, requiring emergency response measures to manage and care for thousands of patients. Many questions, nuanced by geographic and demographic considerations remain: […]
Why Google Uses Machine Learning – Here’s Why #245
Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning. […]
The Third Key Commitment of Revenue Resilience – We Need Hospitals to Be Digitally Engaged
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]