Digital Marketing

Part 1: The Expectations Gap Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the first of this three-part series. In marketing and design circles we often measure […]

Sometimes the out of the box dropdown field types in Sitecore do not provide the functionality you need. Maybe you want to pull options from an external data source. Perhaps you want to alter how options appear to the Content Author but store a different value as the raw value. You may even want to […]

Rarely does a company get the chance to do a lot of things well. Specialization is often the path to excellence. But at Perficient, we have a different story to tell – and we’ve been recognized by one of our most important partners for it. A New Episerver Emerges Just this week, Episerver announced a […]

Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]

This article was co-written by Iman Watson, senior solutions architect, and Kailey Hughes, lead development representative. As we mostly are working remotely these days, securing your space when you’re not in the safeguards of the office walls are critical. Perficient places a high value on data security and has several processes and tools in place […]

Why do people love working on the Sitecore team at Perficient? If you ask our colleagues, you might hear words like “teamwork, trust, and fun.” Learn more about our Sitecore Architect role. (And, pssst! We’re hiring!) Working On Sitecore at Perficient is a Winning Work Day Perficient has been partnering with Sitecore for more than […]

An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to […]

Organizations that love data-driven decision-making suffer from the same challenge. How do we earn trust from consumers to get the right data about them, all in an effort to serve them better? This classic problem of “if I knew more, I could do more” is most easily solvable by the following axiom: “With the correct […]

With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen. Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need […]

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]

Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business.  Don’t miss a single […]

You’ve worked hard on curating content for your Sitecore site. You’ve spent hours collecting the necessary information from various departments to create this new page. After all this work, it can be frustrating to not see it appear on the live site. Where did your work go? Why isn’t it showing up? This blog post […]