The paths your audiences use to engage with content, make decisions, and buy are becoming increasingly complex. It’s never been more important to let people shop when, how, and where they want. But how do you know what customers want? And how can you create content that engages and drives them to purchase? We recommend […]
Digital Marketing
Recapping Our “Modernizing Patient Engagement” Roundtable Discussion
Perficient and IBM recently partnered with BWG Connect to conduct a survey of 100+ healthcare professionals exploring technology adoption in the post-pandemic environment. Experts from these organizations joined a roundtable discussion to review what is top of mind for healthcare organizations in 2022 based on the responses to this study. The panel was moderated by […]
Optimizing the Presentation of Your Pages in the Traditional SERPs
While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the […]
Putting Innovation to Work: How Experimentation Can Test Your Design Performance
Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]
Integrating Digital Marketing Disciplines to Generate ROI: Achieving the “Full Voltron”
In the 80s, a cartoon called Voltron captured my imagination. It featured a team of five space explorers who each pilot their own robotic lion to fight the evil Zarkon and his cronies. They combine the lions to form the “Full Voltron” – a 328-foot super robot. In this case, the whole is much better […]
Perficient’s Alex Harris Honored as Optimizely MVP
Perficient is thrilled to announce our very own Alex Harris, Conversion Optimization Director, as the newest Optimizely MVP. In 2022, Harris is one of 13 individuals worldwide selected as an OMVP, and one of only seven awarded as a Strategy OMVP. Each year, Optimizely awards a select group of individuals the honor of being an […]
Journey through the mysteries and technology behind the Voice
I was attending a meeting as part of my daily office routine. One of my colleague’s voice was sounding very much like my colleague from previous organization. Only the voice was familiar, name was no way linking to the region where he belonged to and virtual meetings with no faces attached to it …it just […]
Journey Mapping: Even More Important in 2022
If 2020 and 2021 taught us anything, it’s that we need to be ready for whatever happens. How can you anticipate the unexpected? Being ever flexible and innovative is a good place to start, but you also need to prioritize retaining and growing relationships with existing customers. The best way to reduce friction and transform […]
Journey Science: Critical Tools for Understanding Your Customers
Journey Science is all about leveraging data to understand your customers and tailor their experience. Experience Maps, Journey Maps, and Service Blueprints are all critical tools for Journey Science. But how do you determine which to use for your purpose? Here’s a quick rundown: Experience Maps are umbrellas that illustrate a broad human experience. They […]
Marketo Lead Scoring: Go Beyond Basic
Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]
Qualitative Research Methods and When to Use Them
When you’re thinking about starting a journey mapping exercise, creating personas, or just learning about your customers, gathering qualitative data is a great starting place. There are two primary data gathering approaches: Quantitative data allows for calculation and measurement. Common types of quantitative data gathering include surveys, experiments, and measurable observations. Qualitative data is used […]
Adobe Summit 2022: Top 5 Recommended Sessions for Adobe Marketo Engage
Adobe Summit is just around the corner, and I’m excited. As someone who has used Marketo for nearly a decade, you may wonder why I still get excited for Adobe Summit every year. To put it simply, those golden nuggets. There are so many different aspects to Marketo Engage, how to set up campaigns, evolving […]