Digital Marketing

In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

The pandemic made it crystal clear that responding quickly to changes in consumer behavior is crucial to success, especially when it comes to paid search. When shifts in the marketplace happen, the companies that fare the best are the ones who track customer and competitor trends and know when to add, pause, or reduce budget […]

The paths your audiences use to engage with content, make decisions, and buy are becoming increasingly complex. It’s never been more important to let people shop when, how, and where they want. But how do you know what customers want? And how can you create content that engages and drives them to purchase? We recommend […]

Perficient and IBM recently partnered with BWG Connect to conduct a survey of 100+ healthcare professionals exploring technology adoption in the post-pandemic environment. Experts from these organizations joined a roundtable discussion to review what is top of mind for healthcare organizations in 2022 based on the responses to this study. The panel was moderated by […]

While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the […]

Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]

In the 80s, a cartoon called Voltron captured my imagination. It featured a team of five space explorers who each pilot their own robotic lion to fight the evil Zarkon and his cronies. They combine the lions to form the “Full Voltron” – a 328-foot super robot. In this case, the whole is much better […]

Perficient is thrilled to announce our very own Alex Harris, Conversion Optimization Director, as the newest Optimizely MVP. In 2022, Harris is one of 13 individuals worldwide selected as an OMVP, and one of only seven awarded as a Strategy OMVP.  Each year, Optimizely awards a select group of individuals the honor of being an […]

I was attending a meeting as part of my daily office routine. One of my colleague’s voice was sounding very much like my colleague from previous organization. Only the voice was familiar, name was no way linking to the region where he belonged to and virtual meetings with no faces attached to it …it just […]

If 2020 and 2021 taught us anything, it’s that we need to be ready for whatever happens. How can you anticipate the unexpected? Being ever flexible and innovative is a good place to start, but you also need to prioritize retaining and growing relationships with existing customers. The best way to reduce friction and transform […]