Customer Experience + Design

In today’s global marketplace, social media is a powerful product-marketing tool. It can direct consumers to a new product or attractive deal, engage them, and build a sense of community. Relatively, social media and online shopping play a significant role in our lives. A comprehensive social media presence also includes direct sales through certain networks, […]

Once again inRiver is changing the product information management (PIM) platform landscape! Known for having one of the best user interfaces (UI), inRiver PIM helps product managers and merchandisers to enrich product data so that they can sell more products effectively via multiple channels. What’s New with inRiver? The short answer to this is “a […]

Now that you’ve learned how to install MSMQ technology in your technology stack, you can now set up publishing and subscribing to messages as well. Follow the steps below to set up the code for publishing, which allows the sender application to send the message to the queue. Step 1: Create the Publisher Application. For […]

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. In a recent webinar, healthcare technology and experience experts David Allen and Tara Becker discussed ways to seamlessly […]

Microsoft announced a new employee experience platform called “Microsoft Viva” in early February 2021. According to Microsoft, this platform brings the following tools in a single place, Microsoft Teams. Employee engagement (Viva Connections) Wellbeing (Viva Insights) Learning (Viva Learning) Knowledge discovery (Viva Topics) What is Viva Connections? The “Viva Connections app” is the central landing […]

Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]

In Part 1,  and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021,  how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world.  In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]

Cardinal Health, a major healthcare services client, needed help upgrading from HCL Commerce V7 to V9 to serve its Medical Solutions Segment which is responsible for the sale and distribution of medical products to hospitals and other healthcare providers. The need to upgrade before loss of support of the current, older version was imperative, and […]

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

Sitecore is able to support displaying your web pages in multiple languages. Providing multilingual support helps convince your customers you are providing them with a quality service or product by catering to their preferred languages. This is in fact the application of the behavioral theory called the Endowment Effect. Showing that you understand your customer’s […]

We’re excited to announce our partnership with Kibo Commerce, a collaborative solution offering customers sell-side commerce, a personalization suite, order management (OM) and supply chain optimization, and AI-driven point of sale, all in one Unified Commerce Platform application. The modernized API nature of the platform allows for integration with any customer relationship management system (CRM), […]