Customer Experience + Design

Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]

In Part 1,  and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021,  how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world.  In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]

Cardinal Health, a major healthcare services client, needed help upgrading from HCL Commerce V7 to V9 to serve its Medical Solutions Segment which is responsible for the sale and distribution of medical products to hospitals and other healthcare providers. The need to upgrade before loss of support of the current, older version was imperative, and […]

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

Sitecore is able to support displaying your web pages in multiple languages. Providing multilingual support helps convince your customers you are providing them with a quality service or product by catering to their preferred languages. This is in fact the application of the behavioral theory called the Endowment Effect. Showing that you understand your customer’s […]

We’re excited to announce our partnership with Kibo Commerce, a collaborative solution offering customers sell-side commerce, a personalization suite, order management (OM) and supply chain optimization, and AI-driven point of sale, all in one Unified Commerce Platform application. The modernized API nature of the platform allows for integration with any customer relationship management system (CRM), […]

The Automate Everything series was written by Rebekah Williamson and Taylon Hammons With Microsoft Forms and Power Automate, you can automate the creation of Teams channels and make life simpler for you and your Teams administrator.  This tutorial guides you through a workflow that captures a new Teams request and sends it for approval. Create your Microsoft […]

Many of today’s digital experiences are powered by intelligent content management and marketing automation platforms that deliver personalized content to individuals based on their unique profile, behavior and interests. This is a huge leap forward from the traditional one size fits all approach, where everyone gets the same content no matter who or where they […]

As I continue to use the Deployment API, I always am looking for new and exciting ways to use the commands. In this case, being able to provision a brand new set of DXP Environments for a client. The Optimizely DXP is made up of three environments; Integration, Preproduction, and Production. Not all of these […]

Perficient is a company full of unique populations, and we’re committed to investing in resources that develop the skills of our colleagues while embracing diverse perspectives and voices. It’s a commitment that Perficient made to nearly 5,000 colleagues earlier this year through the Perficient People Promise, which promises to champion, challenge, and celebrates every colleague. […]

It’s important for your business to have an accessible website and other digital assets, but maintaining accessibility means incorporating helpful tools to continuously utilize in your design and development processes, and ultimately, benefit your end-users.   Here are a few accessibility tools to consider.  Tool 1: Axe   Axe is typically the standard DevTool used in accessibility testing for any or Chrome/Firefox extension. This tool can analyze a page for accessibility issues within […]