Customer Experience + Design

Using a framework to reach your vision or goal   The Ideal Consultant defined by the picture-frame strategy A common framework for achieving a goal or vision is the picture-frame.  In my first two blogs, we looked at two different examples of being an “Ideal” consultant.  How did I derive the baseline for what is […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

While everyone knows that companies were moving at a rapid pace to enable commerce solutions in recent years, no one could have expected the dramatic impact the global pandemic has had on businesses in the last 18 months. Businesses were quickly forced to re-think priorities for online commerce and digital enablement and were required to pivot to new channels much faster than anticipated.    Manufacturers and […]

Planning a trip to another country typically requires a checklist of items, such as having a working cell service to make local calls and cash on hand (in local currency). These tasks ensure we can be self-sufficient when doing things such as calling a cab, buying a snack, contacting family or friends, and more. This […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

All software systems exist in an insecure state, which creates the need for a way to conduct software attack surface analysis. This is because any useful system must connect in some way with the outside world and therefore contains at least one point of interaction with that world. These communication paths accept data / instructions […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

In my previous post, we discuss three reasons why incorporating accessible video into your marketing strategy is good for your business. Now I want to do a deeper diver into some of the main ways you can create an accessible video. Let’s start with including controls to stop, pause, hide, or change the volume of […]

With this solution, if you use the query string to push you to your slot, you can use your bindings for your live domain to view any of your multiple sites from your single instance. So….What is a Bookmarklet? A Bookmarklet is simply a bookmark that has JavaScript in it. For instance, in the most […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]