Customer Experience + Design

Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]

Google Analytics – the linchpin of every digital marketer’s data reporting schema – is set to go through some big changes in the next year. As I detailed earlier this year, Google has announced that in 2023 they will deprecate Universal Analytics (UA), the version of Google Analytics that we have become accustomed to over […]

Finding a new shortcut, such as DIY home projects or driving to a familiar location, is always helpful.  Of course, it is nice to be more efficient at work; any tips can help improve your speed. Specifically, the Compensation module for Oracle Cloud HCM has many shortcuts to enhance the user experience.  Unfortunately, we continue […]

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. The financial services industry must consider its customer experience game while also grappling with a sense of distrust from many communities […]

Businesses thrive on capturing the moment where consumers feel compelled enough to convert or purchase something from their organization. Some of the most efficient organizations have perfected this, and your company can capture this moment too. But how do you align the sequence of events so perfectly that a customer is compelled to act? The […]

Data is the lifeline of any modern organization. At any point, every day, you work on molding data points into information to derive profits. Therefore, having the right building blocks is a crucial part of running a good business. This is where the dynamic duo of ETL and SQL comes into play. While you may […]

Your customers want to live the digital-first lifestyle, especially when it comes to interacting with your brand. But, does your business have a plan, strategy, structure, and requirements in place and prepared to deliver on these expectations? Your company’s organizational change management (OCM) processes must be addressed and set before you can choose the right […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Ecommerce means “the business of buying and selling things over the Internet.” Many businesses use ecommerce to reach out to clients all over the world and grow their sales. Ecommerce has several business models. Let’s review the most common models: Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B)   Business Buyer Consumer Buyer Business Seller […]

Diagnosis & Prescription are the terms often used in medical context. However today I want to walk you through how these terms are related to Data Analysis. There are mainly 4 types of Data Analysis: Focus of this blog is on Diagnostic & Prescriptive data analysis. Diagnostic Data Analysis: Diagnosis means identification of nature of […]

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]