Digital Experience

Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]

It’s not uncommon when facing a new problem, to fall back on a tried-and-true solution.  Then, suddenly remember why the team moved off of that solution in the first place.  Recently, I’ve seen this trend with engineering teams and a desire for multichannel content. A Common Case for Headless Content on AEM Let’s set the […]

Across industries, consumers are communicating the same demands; they see the thing, they want the thing, and they want it in their hands within hours, if possible. And if it’s not possible, they wonder why not since it usually is through Amazon. Because money is what makes the world go-’round, the payments industry has responded […]

Adhitya Rajkumar, Technical Architect – Digital Solutions, co-authored with me to bring you a comprehensive Acquia DXP series. We’ll cover everything from the basics to advanced topics, all from a technical point of view. Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing […]

2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. 1. Banks are focused on efficiency initiatives to optimize their operations and lower costs. Three prominent areas where there is […]

Virtual Reality  Virtual Reality (VR) is an immersive media experience replicating either a real or imagined environment and allowing users to interact with the environment. Unlike the conventional user interface of displaying content on a screen, VR immerses a person to interact in a digital 3D environment.   VR in Different Industries  Virtual Reality is […]

If the benefits of headless CMS were convincing enough in the previous blog post that you decided to give, headless architecture a try, your next step is to find a good CMS platform. Below are some great options to get you started. Let’s examine them:   Sitecore – a fully functional CMS platform Sitecore is an industry-leading CMS combined with […]

We all know AI is the future. ChatGPT is a trending topic everywhere in the world right now, ChatGPT is a chatbot/trained-model designed by OpenAI, still being developed and trained by their engineers. This is the technical description provided by the chatbot itself – ChatGPT is a large language model trained by OpenAI. It is […]

As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]

“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]

Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]