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Digital Experience

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Dealer Transformation Has Started, But It Is Certainly Not Completed

Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]

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Digital Accessibility Testing Fundamentals

Welcome back to our new series on Digital Accessibility Testing Fundamentals! In this series, we’ll be discussing the Digital Accessibility Testing Fundamentals. Digital accessibility testing evaluates digital products, such as websites, mobile applications, and software, to ensure that they can be accessed and used by people with disabilities. This includes individuals with visual, hearing, motor, […]

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Reduce Returns and Improve the Buyer Journey with AI Technology for Retail

Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]

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What is Digital Accessibility?

In today’s digital age, more and more people are relying on technology to access information and services. However, not all websites, apps, and digital content are designed with accessibility in mind. This can create barriers for individuals with disabilities, limiting their ability to fully participate in and benefit from the digital world. What is Digital […]

Accessible Links Using Semantic HTML : Building Accessible Websites with Native HTML Part 4 of 5

A Guide to Creating Accessible and Meaningful Web Content Welcome back to our series on building accessible websites with native HTML! In this fourth installment, we’ll be discussing the importance of accessible links using semantic HTML. Links are a fundamental part of the web, providing users with the ability to navigate between pages, access additional […]

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Accessible Forms Using Semantic HTML: Building Accessible Websites with Native HTML Part 3 of 5

A Guide to Creating Accessible and Meaningful Web Content   In today’s digital world, having an accessible website is critical to reach a broader audience. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Forms are an essential part of any website and creating accessible forms using […]

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What is a Component Inventory, and How do I Create One?

Do you have plans to refresh or rebuild your website? If so, you could benefit from compiling what is called a component inventory. A component inventory is extremely beneficial in documenting high value areas of your site. It is an easy practice that identifies pieces you know you won’t be able to do without on […]

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Account Role Optimization in Salesforce Community cloud

Account Role Optimization is a critical process for managing account hierarchies and roles in the Salesforce Community cloud. It can help you scale your external users and minimize the number of account roles that you have to manage in a Community Portal. It allows businesses to control who has access to specific information and functionality […]

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Semantic HTML: Building Accessible Websites with Native HTML Part 1 of 5

A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an […]

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Personalized Marketing: What Banking Customers Really Want

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]

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Building Accessible Websites with Native HTML

As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native […]

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My Insights into B2B Online: What I’m Looking Forward To

B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]

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