In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond. Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]
Artificial Intelligence
Optimizely’s AI Advantage: Turning Experimentation into Intelligent Action
Optimizely has always been synonymous with experimentation. Its platform empowers organizations to test, learn, and optimize digital experiences with precision. Now, with the integration of agentic and generative AI, Optimizely is taking that mission further — helping teams not only run smarter experiments but also act on insights faster and more confidently. Forrester’s report, The Impact […]
Sitecore’s AI-Powered Approach to Modular, Personalized Experiences
Sitecore has long positioned itself as a leader in composable digital experience platforms, offering flexibility and scalability for organizations looking to tailor their tech stacks. As AI becomes a central force in experience delivery, Sitecore is embedding agentic and Generative AI capabilities to help brands personalize at scale, streamline operations, and empower practitioners. Forrester’s report, The […]
Top 5 Drupal AI Modules to Transform Your Workflow
The AI Revolution is in Drupal CMS The way we create, optimize, and deliver content has fundamentally changed. Artificial Intelligence is no longer a futuristic concept; it’s a practical, indispensable tool for content teams. For years, Drupal has been the gold standard for structured, enterprise-level content management. Now, with the rapid maturation of the community’s […]
Terraform Code Generator Using Ollama and CodeGemma
In modern cloud infrastructure development, writing Terraform code manually can be time-consuming and error-prone—especially for teams that frequently deploy modular and scalable environments. There’s a growing need for tools that: Allow natural language input to describe infrastructure requirements. Automatically generate clean, modular Terraform code. Integrate with cloud authentication mechanisms. Save and organize code into execution-ready files. This model bridges the […]
Beyond Denial: How AI Concierge Services Can Transform Healthcare from Reactive to Proactive
The headlines are troubling but predictable. The Trump administration will launch a program next year to find out how much money an artificial intelligence algorithm could save the federal government by denying care to Medicare patients. Meanwhile, a survey of physicians published by the American Medical Association in February found that 61% think AI is […]
Perficient Recognized as a Microsoft AI Business Solutions Inner Circle Partner
We’re proud to share that Perficient has been named to the 2025–2026 Microsoft AI Business Solutions Inner Circle—an elite group of strategic partners recognized for delivering transformative, AI-powered solutions that drive measurable business outcomes. This recognition places Perficient among the top echelon of Microsoft’s global partner ecosystem, reflecting our deep expertise in Microsoft technologies and […]
How Salesforce Is Transforming Digital Experience With Agentic AI
Salesforce continues to evolve its digital experience capabilities by embedding artificial intelligence across its platform. Forrester’s report, The Impact of AI on Digital Experience Platforms, discusses how vendors like Salesforce are integrating agentic AI and Generative AI (GenAI) to streamline experience operations and empower practitioners. With tools like Agentforce, Salesforce is moving beyond traditional automation to […]
Agentic and Generative Commerce Can Elevate CX in B2B
Justin Racine, Principal of Unified Commerce Strategy at Perficient, was recently featured on the Wholesale Change podcast hosted by Jonathan Bein and Brian Hopkins of the Distribution Strategy Group. In the episode, Justin shared how AI is reshaping the B2B customer experience and what distributors need to do to stay competitive. Explore our Artificial Intelligence expertise and […]
GenStudio for Performance Marketing: What’s New and What We’ve Learned
This post builds on our original GenStudio for Performance Marketing in 5 Minutes overview. In that post, we explored what GenStudio is, how to get started, and where it fits in the content creation process. Since then, we’ve continued testing GenStudio and tracking its evolution. Here’s what we’ve learned—and what’s new. Real-World Use Cases for […]
ChatGPT vs Microsoft Copilot: Solving Node & Sitecore Issues
In today’s world of AI-powered development tools, ChatGPT and Microsoft Copilot are often compared side by side. Both promise to make coding easier, debugging faster, and problem-solving more efficient. But when it comes to solving real-world enterprise issues, the difference in their effectiveness becomes clear. Recently, I faced a practical challenge while working with Sitecore […]
3 Ways Insurers Can Lead in the Age of AI
For years, insurers have experimented with digital initiatives, but the pace of disruption has accelerated. Legacy models can’t keep up with rising risks, evolving customer expectations, and operational pressures. The question isn’t whether insurers will transform, but rather how fast they can adapt. Technologies like AI, advanced analytics, and embedded solutions have moved from emerging […]