A few years ago, Adobe introduced a feature of Adobe Experience Manager as a Cloud Service which reduces the amount of time it takes to produce creative assets. This work is typically done by Creative groups and involves some manual steps and operations before having a completed, web-ready set of assets to release to market […]
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AEM as a Cloud Service – Authentication Made Simple
Authentication in AEM as a Cloud Service is a critical aspect of securing the platform. It also ensures that only authorized users have access to sensitive data and functionality. In this blog post, we will explore the different authentication options available in AEM as a Cloud Service for author environment, how authentication in AEM as […]
Adobe Edge Delivery Services POC
Two weeks ago, in preparation for Adobe’s NextGen eCommerce event in Dallas TX, Adobe asked us if we would demo their Edge Delivery Services product (EDS). The product was officially announced at Adobe Summit 2023 in March, and at the time all we had was a tutorial. So, I relayed the request from Adobe to […]
3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics
It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]
Perficient Listed as a Regional Partner for Adobe in IDC Market Perspective: Adobe Summit 2023
IDC Market Perspective: Experience-Led Growth, Generative AI, and Content Supply Chains This year was the first time in three years that Adobe has been able to host not only Adobe Summit in-person again, but also the Analyst Day with its partners. Analyst Day is an opportunity for Adobe partners to chat with research analysts and […]
AEP –What is in it for You?
How is AEP Helping Businesses? The digital world is moving towards cloud, server side, cookie-less tracking with limitations & law restrictions in interest of ITP, GDPR, CCPA. With many products & service providers available, it is becoming important to understand what different players in the market are offering. This article will help in understanding what […]
The Importance of Knowing Your Inventory of Components When Managing Scope
Your AEM Project For any AEM project with requirements from the business to functionalities required to implement, it is critical for the Analyst to know about Components. Components are the basic building blocks within AEM and will help the author achieve the goal or manage their content or interactions within the platform. Components allow the […]
Automatic Updates in AEM as a Cloud Service (AEMaaCS)
AEM Version Updates Adobe uses a continuous release model in AEM as a cloud service. This means the application is auto updating on an ongoing basis. There are two types of updates: Feature Releases – these are done on a predictable monthly schedule and are focused on new capabilities. Maintenance Releases – these can be […]
Personalized Marketing: What Banking Customers Really Want
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]
All Marketo Engage Filters Are Not Created Equally
When looking at a recipe, we want the directions to layout the steps concisely as one works through the process. Marketo Engage is no different. As an operator, we want names of features and functions to be intuitive. Yet, Marketo’s Smart List filters aren’t always cut-and-dry. In this post, I am going to walk through […]
7 ‘Women in Digital’ Share Experiences and Advice at Adobe Summit 2023
Adobe Summit Women in Digital Breakfast Perficient has had the pleasure of hosting Women in Digital panels since 2017. With the event on pause for the past two years, aside from our virtual panels, it was a consensus amongst our panelists and a shared sentiment across attendees that it was such a treat to be […]
Key Takeaways from the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023
This week, I had the great honor of speaking during the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023. Before I say anything else, I want to acknowledge what our partners at Adobe have built as industry leaders in technology solutions that enable companies to become experience makers. Not only is Adobe a leader […]