Adobe

Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]

An Exploration of Automotive and Manufacturing History The world is heating up and much like the necessity to flatten the curve of infectious diseases running rampant, it has been made strikingly clear that flattening the greenhouse gas emissions curve is imperative. To achieve this drawdown, carbon neutrality across industries is the objective before we can […]

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]

Digital Transformation programs based on new Content Management Systems (Sitecore, Optimizely, Adobe, etc.) are expected to have an immediate impact on both strategic and tactical goals.  While the immediate impacts are the primary focus, the long-term plan is to enable the organization to: Improve customer conversions by improving one or more aspects of the sales […]

What is Adobe Customer Journey Analytics? Adobe Customer Journey Analytics is an analytics ability that allows you to utilize the power of analysis workspace with data from Adobe experience platform. Adobe Customer Journey Analytics (CJA) is the new and upgraded successor of Adobe analytics. CJA can separate, filter, query, and visualize years’ worth of data, […]

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

Overview This article explains how to use a Jenkins job and shell script to activate and deactivate various pages or paths in AEM. Once you have done creating or modifying your page next step is to make that page publish. Then again, navigate to that page’s correct path in the Website Console, then right-click the […]

If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the […]

This past week Garett Meznarich, Marketo practice director at Perficient, got to sit down and hear from Brandon Ratliff, digital marketing operations leader at Qualcomm and Kalie Nitzsche, Marketo sales manager at Adobe, to discuss lessons learned throughout their digital experience build-out with Adobe Marketo. Post webinar we were able to further digest some of […]

Purposeful duplicates can be very difficult to work with and is not recommended for any Marketo instance. However, there are some reasons that one may choose to use a purposeful duplicate strategy. Maybe there is a need to separate by type of form submissions or to designate what kind of product that the person is […]

There’s a perception (among some) in the marketing community that campaigns and tactics should be strategized and executed differently whether your organization focuses on B2B or B2C audiences. Contrary to this belief, results published in a recent Forrester study indicate that B2B-focused organizations need to let go of this idea. Buying journey interactions have soared […]

These days more and more people are turning toward mobile phones for their internet consumption. In fact, as of the last quarter of 2021, about 54% of all global web traffic comes from mobile devices and it is only going to go up from there. Because of this upward trend in mobile internet usage more […]