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Amid the COVID-19 pandemic, businesses have had to transform how they interact and assist their consumers completely. Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating […]

My last blog dove into the customer data management challenges financial companies might encounter when starting the personalization journey. Today, I’ll address customer intelligence and the benefits it provides. Personalization requires a solid data management and analysis foundation, and financial services companies are starting to leverage customer intelligence platforms to collect, analyze, and contextualize vast […]

The need for companies to evolve their digital commerce experiences is apparent. For manufacturers, creating a cohesive commerce experience is a daunting task due to the vast and complex product data they have to process. Thus, taking that complex product data and turning it into customer-friendly content can be overwhelming. To make sense of this […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]

Since March 2020, the stakes have never been higher for your business to adapt and evolve. But how do you accelerate and scale your transformation cost-effectively? The answer – optimized global delivery. Follow this series and learn more about our nearshore software development capabilities from several members of our global consulting team in Colombia. In […]

The second half of 2020 has been an exciting period for our Microsoft team, with Forrester listing us in four reports that relate to capabilities within our Microsoft practice. These reports range in solutions and showcase the wide range of capabilities that our Microsoft practice holds, ready to help clients with any number of digital […]

During the past year, leaders have faced numerous challenges while leading their organizations through changes as a result of the pandemic, unrest, and uncertainty. A key challenge for organizations has been learning to effectively and efficiently collaborate in a virtual workplace where all members work together in unison. Rowing, also known as Crew, is a […]

This is the time of year when we think about “Giving Thanks” and being thankful. It’s also about being grateful. The power that gratitude can have in our lives is amazing. I’ve been thinking about how we can adopt an “attitude of gratitude” all year long. I encourage our colleagues to bring their “whole selves” […]

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

“The future of banking is going to be very personalized — one to one. Banks need to become more relevant in the moment for a consumer who has a particular problem. The power of data and artificial intelligence can help us do that.” Lisa Frazier, Head of the Wells Fargo Innovation Group Personalization is the […]