Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]
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More Than a Brand Steward: The Redefined Role of CMO
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]
Finding a Nearshore Partner Committed to Delivering Value
Since March 2020, the stakes have never been higher for your business to adapt and evolve. But how do you accelerate and scale your transformation cost-effectively? The answer – optimized global delivery. Follow this series and learn more about our nearshore software development capabilities from several members of our global consulting team in Colombia. In […]
Perficient Listed in Four Recent Forrester Reports Related to Microsoft Capabilities
The second half of 2020 has been an exciting period for our Microsoft team, with Forrester listing us in four reports that relate to capabilities within our Microsoft practice. These reports range in solutions and showcase the wide range of capabilities that our Microsoft practice holds, ready to help clients with any number of digital […]
Make Your Boat Swing: Lessons in Leading Change from the 1936 Olympic Men’s Rowing Team
During the past year, leaders have faced numerous challenges while leading their organizations through changes as a result of the pandemic, unrest, and uncertainty. A key challenge for organizations has been learning to effectively and efficiently collaborate in a virtual workplace where all members work together in unison. Rowing, also known as Crew, is a […]
The Power of Gratitude
This is the time of year when we think about “Giving Thanks” and being thankful. It’s also about being grateful. The power that gratitude can have in our lives is amazing. I’ve been thinking about how we can adopt an “attitude of gratitude” all year long. I encourage our colleagues to bring their “whole selves” […]
Healthcare Distribution & Manufacturing Companies Will Have Another Record Year in 2021
An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]
[Guide] Why Personalization Is the Future of Financial Services
“The future of banking is going to be very personalized — one to one. Banks need to become more relevant in the moment for a consumer who has a particular problem. The power of data and artificial intelligence can help us do that.” Lisa Frazier, Head of the Wells Fargo Innovation Group Personalization is the […]
Our Mission to Spread Kindness with ‘Make a December Difference’: A Q&A with Perficient Leaders
Perficient is comprised of nearly 4,500 colleagues worldwide. Individually and collectively, we’re big believers in giving back to the communities where we live and work. At the end of a challenging year, we are excited to announce Perficient’s “Make a December Difference,” a campaign to spread kindness and joy through thousands of acts of generosity. […]
10 Questions Banks Should Ask About Their Digital Account-Opening Capabilities
Banks should use Covid-19 as an opportunity to assess their end-to-end digital account-opening capabilities. Here are the top 10 questions they should ask themselves: How long does it take to open an account digitally? Seventy-five percent of banks report it takes longer than five minutes to open an account, with close to 30% taking longer […]
3 Perficient Healthcare Projects Awarded for Consumer-Centric Excellence
Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]
Building Trust in the Digital Era: Lead with Empathy. Strive for Compassion.
As part of my quest to understand the human mind and practice the ways that allow us to be better individuals each day, I have enjoyed implementing those learnings into my professional life as well with an intent to be a better leader and a team member. One of the terms that has been on […]
 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                