Retail

Data plays an essential role in today’s digital economy and keeping up with modern data management processes is key to staying competitive. In fact, enterprises with advanced data practices are more productive, innovate faster, are able to enter new markets quickly, and are more likely to be directly monetizing their data compared to their less-mature […]

Working in a global digital consultancy, our colleagues thrive on our challenging, fast-paced projects. And over the past twelve weeks, the students in Perficient’s Bright Paths program surely know a thing or two about fast-paced project execution! Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; […]

Ecommerce sales have consistently seen growth in the last few years. This has been especially true during this past year of unprecedented times. Businesses had to quickly adapt to enabling online stores and driving more sales online.  The assessment is that the pandemic accelerated the ecommerce growth in the US by nearly 2 years. This […]

Over this past year, we have seen a great amount of customer influence introduced and reinforced with our online commerce experiences. Digitalization of online shopping experiences is at the greatest it has ever been, especially the emphasis on creating a safe and exceptional space for customers to shop. I recently participated in IBM’s live webinar […]

Perficient is excited to present Retail Roundtable: A Year of Change in E-commerce and Supply Chain with the Dallas Business Journal. We’ll sit down with leaders at Sally Beauty to discuss the strategies and tactics that have helped them succeed with e-commerce and supply chain management in 2020. Shifting Priorities This year we’ve all had to dramatically […]

Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]

It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

One of the key advantages of Twilio Flex, Twilio’s cloud-based contact center platform, is that it is highly customizable. Organizations have a high degree of control over the customer, agent, and supervisor experiences. Many customers want to accelerate migration of their contact center operations to Twilio Flex with a robust suite of features. This is particularly […]

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

In our previous posts, we discussed the increasing popularity of curbside pickup and click and collect as a retail channel and demoed a pickup solution powered by Twilio Flex, Twilio’s cloud-based contact center platform. Twilio’s powerful platform can also be used to create a curbside pickup operation where customers, workers, and supervisors all interact via […]

In our last post, we talked about how curbside pickup or “click and collect” is expected to remain a popular channel for retailers to connect with their customers in a post-COVID-19 environment. Using SMS and Twilio Flex, Twilio’s contact center platform, retailers can quickly adapt to the increasing demand for contactless store pickups. We have […]