Functions

When standing up a new Cloud Projects environment some of the analytics are not ready for prime time. There are a few steps that need to be performed before they will work. One in particular is the Dashboard Page for CIP Account Analysis. If run out of the box, the Dashboard Page for CIP Account […]

Rather than begin a digital transformation journey with technology (as many organizations tend to do), you must begin by setting objectives, evaluating your market, and determining where you fit. Only then can you begin to assess internal capabilities and begin selecting the technology to support new initiatives. IT and Technology New technology deployments require a […]

The Episerver Find API is a powerful tool that offers capabilities above and beyond standard search providers.  One of the areas that it excels is its flexibility in implementing facets.  In particular, we are going to take a look at how you can use Find to index commerce dictionaries so that facet management can be […]

Late last year, HCL announced that it would acquire various software products from IBM, including WebSphere Commerce. This announcement was met with a mix of reactions across the industry: surprise, panic, but most of all, uncertainty. The acquisition finalized in July, and it’s time to clear the air and answer some of the most-asked questions […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, evaluating your market, and determining where you fit, you need to evaluate where your organization stands today […]

Most people know how to sell to the customer – utilize marketing channels, social media, web ads, and more to bring your product to the consumer in an almost completely anonymous interaction. The same cannot be said for the B2B seller. Businesses want to know who they are working with and receive a personalized experience […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]