Posts Tagged ‘seo’

Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore.  In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]

Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]

Today consumers expect all their products and data to be delivered as quickly as possible. Instagram, Facebook and all other social media platforms know that they only have a few seconds to capture the user’s attention before they scroll on to the next post. Websites are all competing to keep the users engaged and even […]

Consumers want and need a reliable digital experience from their healthcare providers. Siloed content and disparate websites can create confusion for patients at a time when clarity and peace of mind are needed most; this disconnect stands to erode confidence in a healthcare brand. Our clinical laboratory client needed to consolidate multiple sites that were […]

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers […]

Ah, product groups and families. There is a great debate (at least in my mind) around how to handle product families and their product children, specifically within your ecommerce platform. I’ve seen it handled two different ways, and while there aren’t any “right” answers, there are some considerations when potentially bundling items on your ecommerce […]

Improving the way your search result appears in Google and other search engines is paramount to driving users to your site. This blog post will show you how to display review scores in your search result using Sitecore’s SXA. How can this drive business for you? Why would you want to surface this information to […]

Many companies view accessibility remediation as a one-off project or a parallel effort to their current development life cycle. In fact, it is the opposite. Accessibility should be integrated into your overall design process from the very beginning. It’s important to focus on the benefits and advantages of “shifting left” and incorporating accessibility into the […]

Heading Overview  For those that may not be familiar with heading levels, here is a quick run-down. Titles on your web page will have heading (<H>) tags to indicate their level of importance. Web developers use <H> tags for page titles to structure the content of the page. Not only are <H> tags used for […]

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]

In early May 2019, Google announced that Googlebot is now evergreen. What exactly does this mean for the search community? Check out our recent video from Eric Enge where he and Google’s Martin Splitt explain how the new evergreen Googlebot will affect search in areas such as rendering hash URLs, <div> tags, and infinite scroll. […]