This past week Garett Meznarich, Marketo practice director at Perficient, got to sit down and hear from Brandon Ratliff, digital marketing operations leader at Qualcomm and Kalie Nitzsche, Marketo sales manager at Adobe, to discuss lessons learned throughout their digital experience build-out with Adobe Marketo. Post webinar we were able to further digest some of […]
Posts Tagged ‘digital transformation’
Are you Ready to Ride the App Modernization Journey?
App Modernization is the most common buzzword we hear these days along with Digital Transformation. We have been hearing these words for a long time in the IT space. In fact, they go in a circular motion every now and then. But as an organization, the journey of Application (App) Modernization may look different than […]
Appian World, New Products Released and Takeaways
This is a series covering the new products released to the public by Appian during Appian World 2022. Appian World is a place where businesses and technology leaders can connect, share ideas, learn about innovative business solutions, listen to featured speaker Malala Yousafzai, and hear about new products on the market from Appian. […]
Application Modernization Pillar #5: Custom Application Development
In this blog post, we will explore custom application development and its role in application modernization. Read about the first, second, third, and fourth pillars of application modernization. Custom Development within Application Modernization Businesses can no longer survive with generic digital offerings that simply mirror their competitors’. Escalating customer expectations and the rise of startups […]
Why and How Raising Digital Maturity is the Goal of Digital Transformation
Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]
Assessing the API-led Connectivity Landscape
According to MuleSoft’s 2022 Connectivity Benchmark Report, about 35% of revenue from organizations surveyed is generated by APIs and similar initiatives. Organizations that have adopted APIs understand how API-led connectivity and automation can improve employee and customer experiences. This annual report examines the state of IT and digital transformation through the lens of APIs. […]
Digital Commerce in 2022 – It’s Not Your Father’s Shopping Cart
Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]
Application Modernization Pillar #4: Application Migration
In this blog post, we’ll explore application migration and its role in application modernization. Read about the first, second, and third pillars of application modernization. Historically, enterprises wanted to move applications to the cloud because they wanted flexibility, scalability, or the predictable pay-as-you-go cost structure that cloud providers offer. Now, they want environments that enable […]
Application Modernization Pillar #3: Cloud Modernization
In this blog post, we’ll explore cloud modernization and its role in application modernization. Read about the first and second pillars of application modernization. Cloud adoption can have an impact on many types of modernization, including infrastructure and application. It shouldn’t be done in a vacuum (i.e. only modernizing your business processes but not your […]
Application Modernization Pillar #2: Network Transformation
In this blog post, we’ll explore network transformation and its role in application modernization. Read about the first pillar of application modernization here. Hybrid IT and multi-cloud adoption change the boundaries of remote and cloud locations, redefining what’s required of localized data centers and enterprise-wide networks. Historically, legacy systems kept information siloed, and IT teams […]
Application Modernization Pillar #1: Application Transformation
Modernization isn’t a new term – enterprises like yours have been updating on-premises, legacy systems to the cloud for years. But legacy technology poses a number of challenges that application modernization can solve. The five pillars of application modernization enable you to optimize your business systems, transforming the way your business works and keeping it […]
How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)
Harvard Business Review defines the New Experience Economy as the fourth evolution of economic value, which includes commodities, products, services, and now, experiences. It is at this point where the product is most differentiated and pricing most premium. In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to […]