Posts Tagged ‘digital marketing’

Large scale data breaches and critical security vulnerabilities have companies thinking about security more than ever.  Many developers are familiar with the OWASP top 10 (https://owasp.org/www-project-top-ten/) and there are already many resources on generic mitigation for these vulnerabilities.  Instead in this series, I cover security issues and mitigations specific to AEM.  Today’s topic is Sling […]

3 Upcoming Updates for Salesforce Marketing Cloud It is that time of the year again for another Salesforce Marketing Cloud release! The Winter 2023 release is happening October 5-23, 2022. Get an exclusive, in-depth look at the new features by tuning into the Winter ’23 Marketing Cloud Release New Feature Overview. Join this Salesforce webinar […]

Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]

Content and commerce – it’s no longer just a trend that you hear in the industry where only a few far between may understand what it is. Now, it’s so much more than a buzzword, especially in today’s evolving digital landscape. It’s an approach, a mindset, and most importantly, an organizational strategy that takes your […]

So, you’re not the creative type? I have good news! In 4 Harmful Innovation Myths, I explain that creativity isn’t what most people think it is. In this post, I’ll show you how to use simple lateral thinking tools to break your mental block and get fresh ideas flowing again. Intentionality can force important things […]

Perficient colleagues within our award-winning Sitecore team bring years of experience and vast knowledge to the practice and our clients. We’re proud to have been recently named a 2022 Sitecore Partner of the Year Award winner, which recognizes our team’s extensive Sitecore expertise, and their dedication and commitment to delivering innovative and impactful solutions to the […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

Creating a culture of innovation is a fragile effort. It needs to be nurtured and encouraged. If your work culture doesn’t allow for creativity, your organization’s big ideas might pop like a broken lightbulb!

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]

Planning For Marketo In Part One of ‘Planning For Marketo: The Discovery Process’, we posed three sets of hard-hitting questions to ask of your organization in order to plan for resource expenditure to hit the ground running with your new Adobe Marketo instance. Whether you’re a member of Marketing, Sales, or IT, planning ahead for […]

Planning For Marketo Planning for Marketo sounds like an obvious thing to do. However, getting your ducks in a row when setting out to stand up a new Adobe Marketo Engage instance can be daunting. With Marketo being such a powerful platform that can be configured in countless ways for all types of marketing strategies, […]