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Why Digital Marketing Strongly Influences Your Content & Commerce Approach

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re more than likely fulfilling this need for your customers and exceeding business goals.

Episode #8: The Value and Engagement of Customer Insight Informed Content and Commerce

Join our experts, Director of Commerce, Karie Daudt, and Todd LaBeau, Managing Director of Digital Marketing, as they discuss the power of leveraging digital marketing throughout your content and commerce approach. Combining these efforts creates a customer experience that aligns exactly with your customers’ buying journey expectations.

In this session, you’ll also learn more about the following:

  • Digital marketing sets the buying journey for their audience
  • Understanding the customer and the gaps in their customer experience
  • Digital marketing and personalization driving the ultimate customer experience

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

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Marit Sosnoff

Marit Sosnoff is a Marketing Coordinator on the Platforms and Technology pillar at Perficient. In her spare time, she enjoys spending time with family, taking walks, and discovering new places.

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