Posts Tagged ‘Digital Experience’

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

Final installment of a 4-part series Recently I came across a comment from Lori Samuels, Senior Director of Accessibility at NBCUniversal, that stopped me in my tracks, “You can’t test your way to great user experience, you have to design your way there.” I completely agree. On the other hand, evaluating user experiences for accessibility […]

I joined Perficient, an end-to-end global consultancy, last December. Let me explain why. The Strategy & Consulting team I joined is full of incredibly talented professionals. Some have been with the company for over a decade, while others have recently joined. Many of these folks came from the industry/client side of the business, which brings […]

What is Organization Assets Library? In SharePoint Online, you can create your company specific assets library, which can store images provided by your company to use in your SharePoint environment by all site owners. Types of Organization Assets You can create two types of organization assets: 1) Images After Organization Assets Library is configured successfully, […]

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

We recently discussed how journey maps can be leveraged across organizations to create a holistic, patient-centered experience (if you missed it, you can learn more about ‘Activating Journey Maps Across your Healthcare Organization’). But before you can activate journey maps, you must create them. The following these best practices for planning your next healthcare journey […]

Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” In the webinar, the panelists discussed how having a firm grasp on journey science can help personalize the customer experience. […]

The ever-changing nature of the pandemic reinforces the importance of digital experiences across every industry. According to a recent article from McKinsey & Company regarding Covid-19’s effect on consumer thinking about healthcare, “consumers increasingly prefer digital channels across all healthcare-related activities.” This created a unique opportunity for healthcare companies to enhance and broaden their platform.  AMN […]

Interpersonal skills are a project manager’s (PM) ace in the hole. Whether you’re working on a large initiative or a simpler project with a shorter timeline, your ability to build real, honest relationships with your colleagues will yield much better project outcomes and lead to a happier and trusting team. Here are four key soft […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

One thing is clear after the last year and a half – the overnight shift from in-person experiences to digital-first (or digital only) has prompted companies to double down on providing superb digital experiences. At the same time, they have to make sure that “every user interaction builds and delivers on business outcomes.” Planning, building, […]