The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these […]
Posts Tagged ‘Customer Service’
6 Salesforce Service Cloud Features to Deliver Exceptional Customer Service
Make Every Interaction Count! Jenny was excited to try out her new fitness tracker. She researched, read reviews, and finally settled on the perfect one. But when it arrived, she realized that it was defective. She tried troubleshooting it herself, but nothing worked. So, she called customer support. The first representative she spoke with was […]
5 Banking Trends We’re Forecasting for 2023
2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. 1. Banks are focused on efficiency initiatives to optimize their operations and lower costs. Three prominent areas where there is […]
Veterinary Pharmaceutical Traditional Call Center Models: MOOve Over
According to market research, the global animal health market was valued at approximately $139 billion in 2020 and is predicted to grow to more than $190 billion by 2027. Even without its projected growth, animal health organizations, much like their human pharmaceutical counterparts, often do not have the adequate technology infrastructure to support or streamline […]
Pega and Adobe Unite to Elevate Customer Interactions
Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]
How Long is Too Long for a Customer Service Response?
What’s the right amount of time a customer should wait to hear back from a financial services institution? Most people would agree that 5-7 business days is unacceptable. I recently came across the message below from a nationwide mortgage lender and servicer and was shocked to see this response: Customer service isn’t new in financial […]
A Short Intro to SSML in Amazon Connect
Introduction to SSML tags – what are they? We’ve all had that experience of phoning into a contact center and hearing a robotic, impersonal voice on the other end. SSML (which stands for ‘synthesized speech mark-up language’) tags can be added into your Amazon Connect Contact flows to customize your speech prompts, adding a more […]
Essentials for Your Digital Strategy: Infuse AI in Customer Experience
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]
Roles of the B2B Buying Journey: Understanding the CSR
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]
Help Your Customers Help Themselves – A Self-Service Toolbox
Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]
How Cloud-Based CRMs Are Enhancing Customer Care
Most businesses today wouldn’t know what to do without their customer relationship management (CRM) system. Increasingly, most wouldn’t know what to do without their cloud-based CRM system specifically, either. It is this reliance that shows how important modern CRM systems are to customer care. The way in which businesses have used CRM systems have changed, […]
Meet Customer Care Expectations With Cloud
People have higher expectations than ever when it comes to customer care. With the development of technology and communications, customers are now seeking immediate gratification. The average customer believes immediacy and accuracy to be two of the important traits of customer service. The method of interaction is also important for consumers, which gives businesses something […]