2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]
Importance of Real-Time Content in Times of Crisis
As the world has changed and evolved with the global COVID-19 pandemic, so has healthcare’s information and content management. In the beginning, the focus was on “the Content.” This then became the “the Right Content,” followed by, “the Right Content for Everyone,” which eventually turned to “the Right Content for the Right Audience!” And now, […]
A Good Taxonomy Can Make the Difference
In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]
Help! I Need a New Web Content Management System
So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]
How Top B2B Marketers Build Experience Business with Content
In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]
Insights on Every Page: Thought Leadership & Contextual Relevance
An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]
Organize the Organization for Thought Leadership
Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]
Human-Centered Personalization and CMS Strategy
“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]
Integrating Veeva Vault eTMF With CTMS
Not long ago, Perficient’s clinical trial solutions team completed a project for a client that integrated our clinical trial management system (CTMS) accelerator, Siebel Clinical ASCEND (ASCEND), with Veeva Vault eTMF (Veeva). The idea for the integration stemmed from a desire to increase efficiency and user satisfaction, while reducing human error.
New Report: Industry Still Manages Commercial Content Manually
Efficiency and compliance are two critical components in highly-regulated industries, especially when it comes to developing drugs and medical devices. Unfortunately, though, these are two areas in which many life sciences companies struggle and could significantly improve through IT solutions.