2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]
As the world has changed and evolved with the global COVID-19 pandemic, so has healthcare’s information and content management. In the beginning, the focus was on “the Content.” This then became the “the Right Content,” followed by, “the Right Content for Everyone,” which eventually turned to “the Right Content for the Right Audience!” And now, […]
In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]
So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]
In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]
An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]
Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]
“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]
Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]
“Change is the only constant.” While Heraclitus, an ancient Greek philosopher, wrote these words thousands of years ago, they still hold true today – especially in the world of digital marketing. Change is never easy, even when it can enhance your business. Several aspects to consider when adopting a new digital marketing platform (DMP) include: Re-imagining […]
Not long ago, Perficient’s clinical trial solutions team completed a project for a client that integrated our clinical trial management system (CTMS) accelerator, Siebel Clinical ASCEND (ASCEND), with Veeva Vault eTMF (Veeva). The idea for the integration stemmed from a desire to increase efficiency and user satisfaction, while reducing human error.
Efficiency and compliance are two critical components in highly-regulated industries, especially when it comes to developing drugs and medical devices. Unfortunately, though, these are two areas in which many life sciences companies struggle and could significantly improve through IT solutions.