Jim and Kim are back for Season 2 of the What If? So What? podcast! In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet the Hosts Jim […]
Strategy and Transformation
Swagger(OpenAPI specification)
Introduction Swagger/OpenAPI specification are the best for design, document and managing Restful API’s. Since MuleSoft joined the OpenAPI Initiative of the Linux Foundation, MuleSoft’s Anypoint Platform explicitly supports Swagger/OAS for describing APIs. MuleSoft Design Center supports importing an OAS 3.0 specification in JSON or ZIP format from the file system. And we can import an […]
The Importance of PIM in Digital Commerce
Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]
Why Comprehensive Answers to User Questions Are Important – Here’s Why #268
The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]
Top 6 Outcomes of a Successful Return-to-Office Program
Lately, I hear and read multiple news reports online and in my newsfeed about the challenges and decisions leaders and employees face about the pending “return-to-office.” What is your situation, and what is your level of readiness? Is your organization prepared for people to return to the office? Do you receive consistent messages from your […]
inRiver’s AI Improves Product Content Performance, Supports Digital Shelf, and Drives Sales
Once again inRiver is changing the product information management (PIM) platform landscape! Known for having one of the best user interfaces (UI), inRiver PIM helps product managers and merchandisers to enrich product data so that they can sell more products effectively via multiple channels. What’s New with inRiver? The short answer to this is “a […]
The Journey to Seamless, Consistent Virtual Health Experiences [On-Demand Webinar]
The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. In a recent webinar, healthcare technology and experience experts David Allen and Tara Becker discussed ways to seamlessly […]
How to deploy Viva Connections for Microsoft Teams
Microsoft announced a new employee experience platform called “Microsoft Viva” in early February 2021. According to Microsoft, this platform brings the following tools in a single place, Microsoft Teams. Employee engagement (Viva Connections) Wellbeing (Viva Insights) Learning (Viva Learning) Knowledge discovery (Viva Topics) What is Viva Connections? The “Viva Connections app” is the central landing […]
[Webinar Recording] Accelerating Interoperable and Data-Driven Clinical Outcomes
On May 6, 2021, Matthieu Rethers, Senior Solutions Architect at Perficient, and Dan Domkowski, Artificial Intelligence, Machine Learning, Deep Learning Specialist at Red Hat, hosted a webinar that discussed how to map your interoperability roadmap for success leveraging Red Hat OpenShift Ignite. Together, Perficient and Red Hat share how they helped a leading senior healthcare […]
The Return of Direct-to-Consumer Part 4: Capabilities & Considerations for a DTC Model
In Part 1, and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]
Healthcare Client Gets Major Commerce Upgrade
Cardinal Health, a major healthcare services client, needed help upgrading from HCL Commerce V7 to V9 to serve its Medical Solutions Segment which is responsible for the sale and distribution of medical products to hospitals and other healthcare providers. The need to upgrade before loss of support of the current, older version was imperative, and […]
Why Google’s Focus on User Intent Matters to You – Here’s Why #267
Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified […]