Jim and Kim are back for Season 2 of the What If? So What? podcast!
In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.
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Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.