Strategy and Transformation

Imagine running a business where you offer subscription-based products. As your customer base grows, you begin to notice something slipping—renewal deadlines, contract complexities, and your sales team being bogged down with manual updates. Enter Salesforce CPQ (Configure, Price, Quote), a powerful tool designed to help businesses streamline the often-complex process of managing quotes, pricing, and […]

The energy was electric last week as thousands of attendees invaded MGM Grand along the Las Vegas Strip for the 3rd Annual Power Platform Community Conference (PPCC24). From groundbreaking announcements to new features unveiled during keynotes from Microsoft’s Charles Lamanna, Corporate Vice President of Business Industry and Copilot, and Jeff Teper, President of Apps and […]

In the latest episode of the “What If? So What?” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron shares how Sunbelt Rentals is committed to ensuring that every interaction delivers real value to the customer. Ron highlights the […]

Let’s be honest – projects can get messy fast. It’s all too easy to get tangled up in the details and lose sight of the bigger picture. That’s where Agile epics step in, helping you think big while staying grounded in the steps that lead to success. Epics act as the link between your grand […]

Continuing our dive into project estimating, let’s talk about two more problem areas: dependencies and project creep. These two can turn your pristine project plan into a tangled mess. No matter the size or scope of your project – whether you have just a few dependencies or tight integration with multiple systems – you’ll be […]

As an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […]

What is SEO?  SEO (Search Engine Optimization) refers to the practice of optimizing websites and content to rank higher in search engine results pages It involves improving on-page and off-page factors to drive organic traffic to your website Why is SEO Important? Increases visibility: Higher rankings lead to increased visibility, helping your target audience find […]

In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of “The 10-Second Customer Journey.” The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid […]

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

Sitecore Content Hub is a world-class platform for centralizing and managing content across various channels. It helps businesses organize and streamline often chaotic, messy content operations. It does this by providing an architecture or schema for content and its interconnections. A schema defines how different types of assets are structured, organized, related to each other. […]

Did you ever feel tense while taking your exams? Or you must have watched the Olympics or other sports events like cricket, football, etc. When you focus on national players during significant events, you can observe stress and anxiety in performing at that level. Similar is the situation of an IT professional during a production […]

The Challenge Knowledge about a product navigates product owners through a maze of complex decisions they need to make regularly.  Awareness of the business needs behind a product, the users who will benefit from it, and the functionalities it puts on the table, helps product owners maximize delivered value and successfully collaborate with stakeholders. Such […]