It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]
Mobile
The Need for Speed: A Product Approach for Mobile Apps
A global pandemic requires a quick response and accelerates digital transformation. The brands that can operate with speed and agility win in this environment. As consumers rely on their mobile devices now more than ever, mobile device and mobile app usage are surging. eMarketer predicted US adults spent over three and a half hours per day on mobile apps this […]
Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team
Perficient is proud to announce the appointment of Vishal Rajpal, Glenn Kline, Prakash Chembai, Mary-Beth Ostasz, and Jason Hudnall as Area Vice Presidents (AVP). The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As Perficient continues to grow, we’re thrilled to broaden our executive […]
Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever
Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]
Exploring the Sling Feature Model: Part 3 – Custom Aggregates
In the first post of the Exploring the Sling Feature Model series, I discussed the process of converting the Sling CMS app from the Sling Provisioning Model to the Sling Feature Model. So how does this apply to your custom applications? To illustrate, let’s convert my personal site, danklco.com, which is currently managed via Sling […]
If 5G is supposed to be a game-changer, what’s the game?
Part of Apple’s iPhone 12 family announcement included a big push around 5G capabilities and the promise of a better life, all because users will be able to do things faster than they did before. Apple (and others) are calling 5G a “game-changer” but is it? And if it is, what exactly is the 5G […]
What Businesses Should Expect for Commerce This Holiday Season
Before we could blink, summer ended, and the holiday season is now just around the corner. The COVID-19 pandemic has already impacted several facets of digital commerce, and many businesses will have to make certain adjustments as holiday spend continues to move online. Here are some tips that will prepare your business for the digital […]
The Benefits of Utilizing a Progressive Web Application in Digital Commerce
A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]
Not All Texts Are Created Equal
Whether you work in big tech or the service industry, you are retired or grudgingly buying your pre-teen their first smartphone, let’s face it, texting has become the most used communication tool in your daily life. SMS (Short Message Service), aka “Texting”, enables many to skip voice communication altogether and opt for the instant power […]
Introduction to AI-Powered “Live Search” for Magento
Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]
Upgrade Your Mobile Experience With Mini Apps and App Clips
Have you heard about Mini Apps or Apple’s new App Clips feature? I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them. Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]
5 Consumerism Tips for Healthcare
Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]