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Personalization Gap In Financial Services

The Personalization Gap Is Hurting Financial Services, Here’s How to Close It

In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]

AI Brand Gatekeeper in a Zero-Click World

When AI Becomes the Gatekeeper of Your Brand Message

Search is no longer just about blue links and ten results per page. With the rapid adoption of Generative AI, consumers are increasingly turning to AI-written summaries to get quick, contextual answers without ever clicking through to a website. According to Bain & Company, 80% of consumers now rely on AI-generated summaries for at least […]

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What is Microsoft Copilot Studio?

Microsoft Copilot Studio is a low-code/no-code workspace from Microsoft that helps you build, customize, and manage AI-powered assistants (called copilots or agents) for your organization. Think of it as a visual toolkit that connects large language models (LLMs) to your data sources (SharePoint, OneDrive, Dataverse, etc.), custom logic, and UI behaviors, enabling you to create […]

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Vibium – The Next Evolution of Test Automation: AI, Intent, and a Global Device Network

“What Selenium did for browsers, Vibium aims to do for the age of AI.” — Jason Huggins (Creator of Selenium and Appium) A New Chapter in Test Automation Selenium, Appium, and Playwright have revolutionized QA testing automation over the last two decades. But even today, automation engineers spend hours maintaining brittle scripts, chasing broken locators, […]

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Perficient Named a Major Player in IDC MarketScape for CX Strategy Consulting Services

We’re proud to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Customer Experience Strategy Consulting Services 2025 Vendor Assessment (Doc #US52973025 September 2025). The IDC MarketScape evaluates customer experience strategy consulting firms, offering a comprehensive framework including provider’s current capabilities and future strategies. Perficient believes being named a Major Player emphasizes our commitment […]

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Perficient Included in Forrester’s Q4 2025 Organizational Change Management Services Landscape 

Perficient is proud to be included in The Organizational Change Management Services Landscape, Q4 2025 by Forrester. We believe this recognition reflects our continued momentum in helping enterprises navigate complexity, accelerate transformation, and deliver measurable outcomes through strategic change.  In the report, Perficient is listed as a consultancy with a geographic focus across North America, […]

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Navigating the AI Frontier: Data Governance Controls at SIFIs in 2025

The Rise of AI in Banking AI adoption in banking has accelerated dramatically. Predictive analytics, generative AI, and autonomous agentic systems are now embedded in core banking functions such as loan underwriting, compliance including fraud detection and AML, and customer engagement.  A recent White Paper by Perficient affiliate Virtusa Agentic Architecture in Banking – White […]

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AI and the Non-Technical Worker

If you’d told me twenty years ago that I’d be working in the technology industry, I would have laughed. My background? Art, history, and social services—not exactly the usual path to tech. I still sew and do needlework, and I miss the days when you had to check an answering machine or hunt down a […]

Acquia's AI-Enabled Digital Experience Creation

Acquia’s Vision for Accessible, AI-Enabled Digital Experience Creation 

Acquia is known for its open-source roots and marketer-friendly tools, and its approach to AI reflects that ethos. As digital experience platforms evolve, Acquia is embedding agentic and Generative AI to make experience creation more accessible, intuitive, and scalable, especially for teams without deep technical resources.  Forrester’s report, The Impact of AI on Digital Experience Platforms, […]

Closing the Customer Experience Gap in Financial Services with Adobe

Closing the Gap Between Expectations and Experience in Financial Services

As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to […]

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AI-Driven Data Lineage for Financial Services Firms: A Practical Roadmap for CDOs

Introduction Imagine just as you’re sipping your Monday morning coffee and looking forward to a hopefully quiet week in the office, your Outlook dings and you see that your bank’s primary federal regulator is demanding the full input – regulatory report lineage for dozens of numbers on both sides of the balance sheet and the […]

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Transform Your Data Workflow: Custom Code for Efficient Batch Processing in Talend-Part 2

Introduction: Custom code in Talend offers a powerful way to enhance batch processing efficiently by allowing developers to implement specialized logic that is not available through Talend’s standard components. This can involve data transformations, custom code as per use case and integration with flat files as per specific project needs. By leveraging custom code, users […]

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