Digital Marketing

In the pursuit of creating inclusive environments, Universal Design principles emphasize the importance of ensuring accessibility for individuals with diverse sensory needs. Audio descriptions and captions play a pivotal role in making audiovisual content accessible to people with visual or hearing impairments, aligning seamlessly with the ethos of Universal Design. In this blog post, we […]

From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and […]

Let’s go through the basics of AEM. AEM (Adobe Experience Manager) is a CMS that provides digital asset and content management solutions. It is used to create and deploy websites. AEM structure includes instances that vary from environment to environment like Author Instance, Publish Instance, Dispatcher, and Load Balancer. To build any AEM application, it […]

Introduction: Our organisation celebrated Sankranti, an auspicious occasion that marks the sun’s entry into the northern hemisphere, with a joyful celebration that united staff members in a colourful extravaganza. We made the decision to incorporate teamwork, creativity, and traditions into this year’s celebrations in order to provide everyone an unforgettable time. Pookolam Extravaganza: Teams filled […]

When planning a new website, a web development team must identify the essential components required for completion. These pieces are often called components. Assuming the site is being built using a Content Management System (CMS), most, if not all of these platforms will have their own set of “out of the box” components. Out of […]

On the occasion of International Women’s Day, Perficient Hyderabad celebrated the incredible contributions and achievements of women in the field of technology. The day was filled with exciting events and activities that highlighted the importance of gender equality and empowerment. The celebration kicked off with a drawing competition, where employees showcased their artistic talents by […]

Whether you are attending in person or virtually, another exciting Adobe Summit is coming our way. As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what […]

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

Welcome to the inaugural post of my Mobile Apps Accessibility Series! In this series, we’ll delve into the world of simple and intuitive design principles aimed at promoting universal accessibility in mobile apps. We begin by focusing on the crucial aspect of user-friendly navigation, a fundamental element that sets the tone for an inclusive app […]

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

In the realm of universal design and accessibility, clear signage in public spaces plays a pivotal role in ensuring that everyone can navigate and access facilities effortlessly. Whether it’s a bustling transportation hub, a public building, or a recreational space, implementing simple and intuitive design principles for signage benefits everyone, regardless of their abilities. Let’s […]