Digital Marketing

Many companies are faced with a problem – how to see the data that is most relevant to their business to gather insights. A recent client needed a way to see and show leadership relevant, high-level data that was most important to the business. Enter analytics dashboards! These dashboards, as defined by Google, are “a […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

As times have evolved, so have our data challenges — but we have been trying to solve it for ages. Giving it dedicated resources, robust hardware, etc. we still end up missing SLAs in our traditional On-Premise & Cloud-hosted worlds. Add to the fact the constant dependency on personnel to manage the data loads, data […]

Oftentimes in my work with clients, we are asked a lot about shortcuts or ways to quickly and easily re-create content pages from their website that have complex layouts or are very labor-intensive. We discussed in a previous blog post how copying is not always the best answer. In this blog post, we’ll review why […]

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. Traditional personalization within Marketo requires the use of Dynamic Content. Marketo’s Dynamic Content leverages Marketo Segmentations and Segments. This makes a lot of sense for a lot of […]

Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that […]

Having a digital experience platform (DXP) that’s just “good enough” doesn’t cut it anymore. Whether you’re responding to shifts in the economy, society, or just customer preference, being able to deliver a robust omnichannel commerce experience is now the cost of doing business. Perficient and Episerver partnered with IDC, a leading industry research organization to […]

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry […]

Creating reports to showcase the ROI of your marketing automation platform is imperative, yet many people struggle to report accurately. ‘Out-of-the-box’ reporting in Marketo can be really useful if configured properly, but many people are unsure how to take the standard Marketo reports and customize them to get meaningful data. In our recent virtual discussion, […]

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]

On May 28th, 2020, Google announced that they were adding a new ranking algorithm called the Google Page Experience, which incorporates some new page experience metrics in their ranking factor. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge walks us through this algorithm update and shares advice to get you prepared […]