We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]
Digital Marketing
Hacking Human Nature, Part 1: Social Proof Theory
Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]
Improving your Google Search Result with SXA
Improving the way your search result appears in Google and other search engines is paramount to driving users to your site. This blog post will show you how to display review scores in your search result using Sitecore’s SXA. How can this drive business for you? Why would you want to surface this information to […]
Automating Repeatable Email Sends in Marketo
Having the right marketing automation technology in place can make or break your business. At the same time, once you have the right technology in place, not all team members will be proficient users. For our Marketo Engage clients, we have created an intake form that allows non-Marketo users to have full access to creating […]
Using IBM Filenet P8 Content Engine Bulk Import Tool
Do you need to use IBM Filenet P8 Content Engine Bulk Import Tool? Me too. Unfortunately, I couldn’t find any videos on how to get it setup, so I spent some time going through the documentation to learn how to use it, and put one together myself. I hope you find it useful. The […]
Alex Harris Recognized as A/B Testing Influencer
Alex Harris, Conversion Optimization Director at Perficient, was recognized as one of 82 A/B testing influencers that you need to know in 2021 by Kameleoon! As the Conversion Optimization Director at Perficient, Alex has worked with dozens of enterprise B2C and B2B companies to increase sales and leads. His team runs hundreds of A/B tests each […]
Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262
Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]
Amazon Kendra Announcements for Handshake
Today, Handshake connectors are available to Amazon Kendra customers. We have found Amazon Kendra’s semantic capabilities, customization potential, and APIs to be powerful tools in search experience design and implementation. Few search platforms handle query recognition and semantic response better. Without relevant content and metadata in the index, search cannot function. Handshake lets us skip […]
Hip On HIPAA: Tip for a Smooth Launch
A scenario: your experience, virtual health, and marketing leaders have shaped creative and compelling ideas to personalize interactions with healthcare consumers. Of course, execution drives those inspirations to fruition, and any type of communication connected to patient data requires a new set of considerations. Realistically, you’ll employ the expertise of development teams as you move […]
Mobile vs. Desktop Usage In 2020
This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. and globally. We also include tablet usage stats. The data in this study was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies […]
Modular Omni-channel Marketing Content: A Game Changer for Personalization Campaigns
Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult. More difficult is finding the right content for the […]
Hip On HIPAA: Pushing Back to Use Patient Data
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]