Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if you have any futurist in your blood you will start to see why.
Content Marketing Platform…hmmm…that sounds a bit like Sitecore XP or simply any Content Management System (CMS). So similar that it would cost next to nothing to change towel monograms for that techno-couple. And it is true, there is a healthy crossover between CMS and CMP.
What is Sitecore Content Hub CMP?
First off if you want to get the TL;DR and jump to the 30 minute video on this topic, here you go:
Designing, building, and implementing top-notch experiences not only requires a great deal of planning, strategy, and time – it also requires the right digital experience platform (DXP) and the right development approach for your business needs.
For those of you who want the written highlights, the rest is for you.
What is Content Marketing Platform?
The best way I can think of framing CMP is managing “text-forward” content. Content Hub already has a DAM and this is where all images, videos, documents, and similar files live, but not text (other than in a formatted document). CMP is where you enter in your text content in user-defined fields and if you wish to associate an asset or two with that text, you certainly can. It is after all, connected to Content Hub DAM.
Why should I use the Content Marketing Platform?
CMP breaks content down into bite-sized content types and allows authors to focus on text and images without worrying about how it will look in different channels. Those content types like blogs, emails, promos, webinars, etc. all become available for other systems to consume and then display with independent presentation (look and function). So with that, think of these two main considerations, even if you already have a CMS like Sitecore XP or XM.
- Think Omni-channel. While you may initially have CMP connected only to Sitecore XP, think of that as a beginning. Consider Sitecore in this instance as your web channel or your intranet channel; different content types “feeding” different components. Ultimately, you could feed the same content to Social Studio, Marketing Automation, and any number of channels. CMP is the source of truth. Change once – push omni.
- Sitecore is going SaaS (Software as a Service) or even better CaaS (Content as a Service) and CMP is directionally toward this. If you have heard the term headless, Content Hub and both the DAM and CMP play a large role in true headless design. Even Sitecore’s recent Boxever acquisition points to this fact. It is the future. [Space-laser noises up and under]
Break it down!
In the video, I pick apart the individual sections of CMP that include everything from the basic search functionality, to the creation of a content type. You can also see the multiple phase workflows and powerful planning tools. The video has easy-to-use chapters, so please take a look and bookmark for reference.