Adobe Marketing Infrastructure: The Future is Today Today’s Adobe Marketing practitioners are at a crossroads. The massive proliferation of channels coupled with the needs of online or online-only consumers requires a tremendous up-leveling of Marketer’s activities and scale. Today’s Adobe Omni-Channel Marketing stack is more than capable of building that future. Still, most Marketers are […]
Digital Marketing
[Part 1 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]
B2B Companies Evolve: Pivoting in the Time of COVID
Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]
Martech, Customer Personalization, and Talent: 3 Ways Enterprises Will Succeed Post Pandemic
Eric Enge, President of Pilot Holding and founder of Stone Temple Consulting, contributed to this article. Over the past two years, businesses have seen an unprecedented level of disruption. High rates of change were already underway in early 2020, but the COVID-19 pandemic accelerated these changes as consumer buying behaviors suddenly and dramatically shifted. Businesses had to scramble to preserve revenue and find ways to remain […]
4 Direct-to-Consumer Ecommerce Strategies To Drive Sales and Loyalty in Pharma and Med Device
Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]
Preparing for HCIC 2021
It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]
Signal 2021 Day 1: Twilio Engage, Intelligence for Voice, Flex One and more
As expected, there was no shortage of announcements on the first day of Signal, mostly during the keynote. We’ll be able to dig deeper into the details on some of these in breakout sessions, but there is certainly some interesting stuff to talk about. Twilio Engage represents the first over-arching consolidation of services into a […]
How Taxonomy Connects Healthcare Consumers With Content
We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]
3 Ways to Guarantee Success in Your Website Personalization
Personalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […]
10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences
Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]
What You Should Know About the New Marketo Dynamic Chat
If you are familiar with chatbot tools like Drift and Intercom, then it won’t be a shock to get up to speed on this new feature that Marketo will soon roll out (probably later in the quarter). Should you get excited? I would say yes because it offers another opportunity to engage with your website […]
Marketing, Not Sales, Should Own Your Customer Data Platform Strategy
My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]