This is a continuation of my Data As Experience Series. The last post was on the Data Scientist Role. The Executive (and other company leaders) Business Intelligence Developers and IT heads have probably spent more time on this role than any other single reporting or insights need. This makes sense. We expect leaders at all […]
Data + Intelligence
Innovations in Adobe Analytics via AEM Authoring
In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]
How Bots & AI Will Impact Customer Journeys in B2B
I just ordered a pizza for dinner with a few taps on my phone, and the delivery driver should be here anytime. It’s amazing how we are automating nearly everything around us, empowering end-users to achieve a wide range of tasks with minimum effort. New Horizons for Customer Service The customer service industry has joined […]
Cognos Analytics 11.1 and AI Empowers You
By now, we all know that we’ll never be able to analyze the massive amount of data that continues to grow without proper tools. So we need analytics that go further than reporting what happened and help us understand why it happened. That’s why IBM has created analytics tools that instantly transform your data into […]
Welcome to the Period of Augmented Analytics
According to Gartner, Augmented Analytics Is the future of Data and Analytics – the next disruption in Analytics and Business Intelligence. It’s the capability of automating insights using machine learning and natural-language generation. If we look back over the last two decades, there are three different waves in the Analytics and Business Intelligence space. Analytics […]
Governance in Healthcare: Ownership and Consistency
Democratization of Ownership and Stewardship The rise of big data, self-service, and more powerful and flexible end-user information visualization and preparation tools, consumer/ member/patient experience is impacting governance in a significant manner with regard to structure, decision rights, and accountabilities. End-users are gaining more control of these assets, including the ability to integrate and manipulate […]
Google’s Search Quality Guidelines Matter. Here’s Why.
What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]
Do You Need a CPQ Solution?
Do You Need a CPQ Solution? In the B2B world, when time truly does equal money, slow lead response time and the inability to provide timely accurate quotes directly affect the win rate. Why CPQ? Configure, Price, Quote (CPQ) solutions, like Salesforce CPQ, help you develop accurate quotes with the right products and pricing and […]
Join Perficient Digital’s Martech Experts at B2BMX 2019
Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]
User Discovery Experience is Vital to SEO. Here’s Why.
If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]
Power BI + Azure Data Lake = Velocity & Scale to Your Analytics
Context – Bring data together from various web, cloud and on-premise data sources and rapidly drive insights. The biggest challenge Business Analysts and BI developers have is the need to ingest and process medium to large data sets on a regular basis. They spend the most time gathering the data rather than analyzing the data. […]
Mystery Social Determinants Now Tracked in Health Cloud #HIMSS19
How Salesforce is Creating Connected Care with Updates to Salesforce Health Cloud at #HIMSS19 Last year’s introduction of Salesforce Health Cloud at HIMSS18 was exciting and the advancements since then have taken HIMSS19 by storm. Perficient was onsite not only presenting “Overcoming Challenges in Creating Self-Service Analytics,” but making sure to catch the other world-class speakers […]