Digital Marketing

User Discovery Experience is Vital to SEO. Here’s Why.

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If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering?
Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain what a discovery engine is and why you need to take SEO a step further. Optimizing your site as a useful entity is just as important as optimizing for keywords. Here’s why:

To learn more about Stone Temple, read our blog post.

About the Author

Sara Kaiman is the Senior Marketing Coordinator overseeing the marketing for the Commerce and Experience Design business units. In her spare time she enjoys volunteering, running, and painting.

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