Data + Intelligence

In our previous blog, we explored how to set up Splunk Cloud and index dummy data using the upload option. Now that you have your Splunk Cloud environment up and running, let’s take it a step further. In this blog, we’ll dive into the HTTP Event Collector (HEC), a powerful feature in Splunk that allows […]

Justin Racine, Principal of Unified Commerce Strategy, recently wrote a blog for CMSWire on the various consumer shifts and impacts AI has had on ecommerce. With his extensive experience in ecommerce platforms, he has strong predictions for the future of ecommerce with AI’s growing influence. Here are the highlights of those insights. Conversational Ecommerce is […]

As an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […]

Explore the convergence of retail media networks, influencer marketing, and AI in revolutionizing retail strategies. Learn how these technologies drive personalized campaigns, boost ROI, and shape the future of retail marketing. Discover challenges and opportunities in this evolving landscape.

Computational complexity studies the efficiency of algorithms. It helps classify the algorithm in terms of time and space to identify the amount of computing resources needed to solve a problem. The Big Ω, and Big θ notations are used to describe the asymptotic behavior of an algorithm as a function of the input size. In […]

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

Salesforce is making significant strides in the data space, which is excellent news for the manufacturing and automotive industries. Jim Hertzfeld, VP of strategy at Perficient, recently visited the Salesforce tower to discuss this with Megan Glasow, managing director of Perficient’s global Salesforce practice. We’ve previously shared how connected vehicles and the influx of data […]

90% of Fortune 500 companies use Salesforce as their Customer Relations Management tool. I have ingested data from Salesforce into almost every database using almost every ETL tool. Every integration tool out there has a Salesforce connector; Salesforce even owns Mulesoft. The integration always worked, but it was rarely smooth. Its just something that you […]

I have written about the importance of migrating to Unity Catalog as an essential component of your Data Management Platform. Any migration exercise implies movement from a current to a future state. A migration from the Hive Metastore to Unity Catalog will require planning around workspaces, catalogs and user access. This is also an opportunity […]

Did you ever feel tense while taking your exams? Or you must have watched the Olympics or other sports events like cricket, football, etc. When you focus on national players during significant events, you can observe stress and anxiety in performing at that level. Similar is the situation of an IT professional during a production […]

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). […]

Effective data leadership is crucial for organizational success. This post explores how data leaders can boost efficiency by over 20% through collaboration with business teams. Learn the importance of relationship-building, mastering storytelling techniques, and leveraging diverse skillsets to drive better business outcomes. Discover strategies for aligning data initiatives with business objectives and fostering a data-driven culture across your organization. Unlock the full potential of your data practices and achieve meaningful business growth through enhanced partnerships between data and business teams.