Customer Experience + Design

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. Read the last post here. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist […]

As we gradually emerge into a brave, hopeful, post-pandemic world, it is incredible to look back at the courage, tenacity and spirit the U.S. healthcare system has demonstrated in combatting the virus. The journey we have shared presented many points of frustration and despair, which makes it even more important to recognize the successes and […]

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

We’ve come to the final post in this series on the W3C’s Principles “POUR,” designing and coding for the “Robust” principle. In the context of technology, a solution is robust when it comes with a wide range of capabilities, or is able to deal with many different situations. Robust solutions should be navigable and usable […]

Well, we made it – Q2 is here and if you’re reading this article, that means you likely work in the ecommerce space and Q1 went from zero to one hundred real quick. When 2021 kicked off, customers and society as a whole hit the ground running as we slowly but surely start to move […]

Background: The five federal financial regulatory agencies are gathering insight on financial institutions’ use of artificial intelligence (AI) and machine learning (ML). The five federal agencies are: the Consumer Financial Protection Bureau (CFPB), the Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board (Fed), the National Credit Union Administration (NCUA) and the Office of the […]

As of March 29th, Microsoft made the decision to publish new VM’s which archived a bunch of Az, Azure, and AzureRM modules. The side effect of this was that when any of the deployment API scripts were run in Azure DevOps, it would throw an error. ‘Azure.Storage’ version 4.4.0 or greater is required. At C:\Users\VssAdministrator\Documents\WindowsPowerShell\Modules\EpiCloud\0.13.15\EpiCloud.psm1:189 […]

As of Update 357, Optimizely (EpiServer) released Direct Deploy into their Deployment API, Episerver.PaaS.EpiCloud. This update changes a couple of my scripts to allow major speed improvements when deploying into the integration environment. In this post, we will go through the following: How does the current deployment to Integration work? Why Direct Deploy? Why does […]

Alex Harris, Conversion Optimization Director at Perficient, was recognized as one of 82 A/B testing influencers that you need to know in 2021 by Kameleoon! As the Conversion Optimization Director at Perficient, Alex has worked with dozens of enterprise B2C and B2B companies to increase sales and leads. His team runs hundreds of A/B tests each […]

There are essentially two types of cash flow statements – Direct and Indirect. In the indirect method, Cash flow is derived from Net Income plus changes in balance sheet accounts that are categorized as Operating Cash flow account, Investing account and Financing accounts. In the direct method only true cash activities are accounted for whereas […]

Episerver’s Personalization feature provides a way for content authors and marketers to provide personalized experiences on their website. Visitors can be assigned to groups through the use of special criteria, and marketers can deliver targeted content to users based on their visitor group. It’s a great feature that invites marketers and authors to deliver unique […]