Customer Experience + Design

Microsoft Word has long offered support for loading images and templates over the network.  This is a great feature within corporate environments because it facilitates the reuse of assets like logos and corporate document templates.  Unfortunately, these features can be abused by bad actors to obtain operational intelligence on individuals, or even to steal credentials.  […]

Technology investment is an essential component of most strategic growth and operational efficiency initiatives. Technology comes in two parts. There’s the front-end technology that customers experience. There’s also the back-end technology that other stakeholders (i.e., agents, brokers, underwriters) leverage, enabling the company to effectively facilitate relationship-building. But equally important is technology that sits in corporate […]

Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]

Cutting unnecessary costs and investing in technology (e.g., digital, planes) to support the business is a complex task, but certainly a requirement for long-term growth. Fuel costs – the number-one non-labor expense for airlines – can only be hedged to the degree the petroleum market allows and that is by and large outside the control […]

What is it? Amazon just released a new feature for Amazon Connect—keypad input for Lex-powered IVR menus. This is very exciting news for Amazon Connect users who want to give callers the ability to speak or type based on their preference when responding to prompts. Why should I use this? It’s not uncommon for companies to […]

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

Similar to mobility, connected car technology (e.g., telematics) has been around for some time, but only recently has the car rental industry truly exploited the massive opportunity it presents. The Internet of Things (IoT) has allowed companies to leverage new technology that better manages their fleets of cars. It’s also helping businesses, such as those […]

M&A is always on the table, as it can provide quicker access to more customers through geographic expansion, as well as new business lines and capabilities. It’s also a way to reinforce a company’s innovation strategy. Zurich’s acquisition of Bright Box, a company which provides telematics solutions “that link drivers to their vehicles, and the […]

Advising the Advisor: Are you thinking far enough ahead? Here’s how How familiar is your organization with the flexibility and integration Financial Services Cloud offers? The solution helps improve the customer experience, strengthen client relationships, and drive new business by integrating sales, service, and marketing. Digital transformation impacts every area of an organization, and companies […]

Customer satisfaction is always top of mind for airlines. Unhappy or disengaged customers naturally mean fewer passengers and less revenue. It’s important that customers have an excellent experience every time they travel. On-time flights, good in-flight entertainment, more (and better) snacks, and more legroom might be the obvious contributors to a good experience and more […]

With access to the internet on our phones, watches, cars, and fridges, getting information is easier than ever. This isn’t the case for everybody though. We have a digital divide that exists between those who have access to these advancements, those who don’t, and those who have access but still can’t use them to their […]

As a healthcare provider, there are a number of discrete digital tools on your website that form part of the entire patient/consumer digital experience. Each digital interaction through tools, such as a find-a-doctor app, patient portal, online appointment scheduler, virtual visit, health library, and symptom advice/checker, are meant to give patients a great, serviceable experience. Unfortunately, more […]