Technology investment is an essential component of most strategic growth and operational efficiency initiatives. Technology comes in two parts. There’s the front-end technology that customers experience. There’s also the back-end technology that other stakeholders (i.e., agents, brokers, underwriters) leverage, enabling the company to effectively facilitate relationship-building.
But equally important is technology that sits in corporate IT to promote operational efficiency. These are the back-office systems (e.g., ERP, marketing, sales) that customers and stakeholders don’t necessarily interact with, but that help a company operate smoothly and be more productive.
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