Technology investment is an essential component of most strategic growth and operational efficiency initiatives. Technology comes in two parts. There’s the front-end technology that customers experience. There’s also the back-end technology that other stakeholders (i.e., agents, brokers, underwriters) leverage, enabling the company to effectively facilitate relationship-building.
But equally important is technology that sits in corporate IT to promote operational efficiency. These are the back-office systems (e.g., ERP, marketing, sales) that customers and stakeholders don’t necessarily interact with, but that help a company operate smoothly and be more productive.
A compelling digital strategy finds a balance between maintaining what you already offer while providing new, disruptive ideas that will get you to next level, hold off competition, and entice new customers. We present five digital essentials to help you rise to the challenge.
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