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Digital Experience

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Digital Assurance Brings Stability in Digital Transformation for Enterprises

Attention Chief Digital Officers, you are acutely aware of the challenges posed by the rapidly evolving landscape of cloud and digital technologies on the Software Development Life Cycle (SDLC). According to Gartner, 90% of organizations have already adopted cloud infrastructure, and 70% have embraced multi-cloud strategies. This transition has resulted in more software releases, imposing […]

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5 Tips to Maximize Your Copilot for Microsoft 365 Experience

In my recent post, I discussed Microsoft’s recent announcement of Microsoft 365 Copilot. From your inbox to customer interactions, this approach to Generative AI is meant to be a game changer for businesses. Copilot creates a new knowledge model for every organization to harness the massive reservoir of data and insights that lies largely inaccessible […]

Welcome Atlanta

3 Takeaways from Optimizely Roadshow Atlanta 2023

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

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Cable and Satellite Providers Must Create Loyal Users Before It’s Too Late 

Survey says…  Recent surveys of cable users have shown that the demographic is quickly aging. Half of cable users surveyed in one report were at least 60 years old, while over a quarter of respondents aged 18 to 29 preferred streaming services over cable TV. More troubling was that 60% of those surveyed who used […]

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How Medical Device Companies Can Ride Healthcare’s Retail Wave

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

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Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]

Site traffic

5 Proven Tactics to Boost Your Site’s Conversion Rate

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services.   By improving the conversion rate, businesses can increase […]

Three Foreseen Payer Changes Due to Price Transparency Legislation

The final step in the CMS price transparency legislation is due January 2024 and requires that health plans ensure that their members have access to accurate cost of care tools that show total procedure costs for an episode of care. These 3 major shifts will happen operationally due to price transparency:   The “Plan Design […]

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Know Your Customer, Grow Your Business: The Significance of Customer Strategy and Segmentation in Retail

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

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Overcome Barriers to EV Sales with Customer Experience Excellence

Overcoming Barriers The barriers to entry for electric vehicles (EV) feel overwhelming for most Americans. Not only are current models priced well above the average consumer’s financial ability, but they also require home charging and accessibility to public charging stations that are yet to be mainstream. When consumers invest in EV and home charging stations, […]

Preview: Future Digital Finance 2023

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

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Optimizely Content Delivery API

Optimizely Content Delivery API To build Optimizely pages and blocks on a website, we use C# MVC razor helpers in the Optimizely Content Management System (CMS). Now, we can utilize CMS in a headless manner using the Optimizely Content Delivery API, meaning that all pages and blocks are produced by reading JSON data returned from […]

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