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Data & Intelligence

Natural Language Search. Is It The Future?

How natural language search helps deliver personalization

What do your customers crave from your brand? It’s simple – Personalization.

The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences.

One way you can demonstrate customer intimacy and personalization is with search. And not just your average run-of-the-mill traditional search. You need natural language search.

What is Natural Language Search?

Instead of using manual tagging or keywords queried against an index to provide results, natural language search uses a machine learning technique called natural language processing. It can infer meaning from complex queries and allow users to conduct a search using human language. Hence why natural language search is also often called conversational search.

When your search is able to consider how your customers think, how they behave and predict expectation you can deliver the personalized experiences they demand.

The Evolution of Search Technology

Join experts from Coveo, Adobe and Perficient for a webinar where you’ll learn the latest trends in search technology and what all the hype is around natural language search.

During this session, you’ll hear about:

  • The latest trends in the evolution of search technology
  • The world of natural language processing (and how to stay ahead of the competition)
  • How to enhance your search experience with the help of machine learning (it’s easier than you think!)

Plus, attendees who book a meeting post-webinar will receive a special, complimentary gift!

Register for this 45-minute session today. See you there!

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Meghan Frederick, Marketing Manager

Meghan Frederick is a Partner Marketing Manager supporting Perficient's Adobe and digital experience partnerships. In her spare time, she enjoys spending time with family and friends, traveling to EDM festivals, and coaching CrossFit.

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