Digital Experience

The idea of the digital front door is a hot topic in healthcare circles. The concept of meeting healthcare consumers where they are and creating a seamless, supportive experience at every step of their journey puts the patient squarely in the driver’s seat. And while this idea has swept through the hospital and health system […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

In today’s highly competitive retail landscape, providing exceptional customer experiences is paramount to success. Customers now demand seamless interactions across multiple channels, personalized services, and real-time access to product information. To address these evolving expectations, IBM has developed the Sterling Next Generation Store Engagement solution, a powerful platform that helps retailers transform their in-store experiences […]

In the realm of digital accessibility, landmarks and correct markup serve as the backbone of an inclusive and user-friendly web experience. By understanding the significance of landmarks and implementing them with proper markup using  HTML and ARIA (Accessible Rich Internet Applications), we can ensure that websites and applications are accessible to all individuals, regardless of […]

In the digital era, web accessibility is a fundamental aspect of ensuring inclusivity and equal access to information for all users. Headings and screen readers play crucial roles in creating accessible web content. In this blog post, we will explore what headings are, what screen readers are, the importance of headings for screen reader users, […]

In the realm of digital accessibility, headings play a crucial role in creating an inclusive and user-friendly experience for individuals with disabilities. In this blog post, we will explore the importance of heading levels for assistive technology and their significant impact on promoting inclusivity and ease of use for all users. Let’s delve into the […]

In our quest for inclusivity and accessibility, leveraging the power of assistive technology is essential. HTML, the fundamental language of the web, provides a versatile toolkit for integrating assistive technology features seamlessly into digital experiences. In this blog post, we will explore practical ways in which HTML can be harnessed to enhance accessibility and empower […]

Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly.  There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important.  […]

Many consider workflow to be a necessary evil. But it is necessary, and I will make my case in this post. I highly recommend working through the requirements for workflow and including it in your initial site build or rebuild. However, not all of us have that luxury – and that’s okay. The great thing about […]

In our ongoing exploration of assistive technologies, we have witnessed the remarkable advancements that have revolutionized accessibility for individuals with disabilities. Today, we shift our focus to cognitive assistive technologies, an innovative field that aims to enhance digital accessibility for individuals with cognitive impairments. These technologies play a crucial role in empowering individuals to navigate […]

Communication is a fundamental aspect of human interaction, enabling us to connect, share ideas, and build relationships. However, for individuals with hearing impairments, participating fully in conversations and accessing auditory information can be challenging. Fortunately, advancements in technology have given rise to a wide range of hearing assistive technologies, revolutionizing the way people with hearing […]

  In today’s digital aria, technology has transformed our lives in unprecedented ways. From online shopping to social media, the internet has become an integral part of our daily routines. However, accessibility remains a significant challenge for individuals with mobility impairments. Fortunately, with the advent of mobility aids as assistive technology, digital accessibility is becoming […]