Digital Experience

A Guide to Creating Accessible and Meaningful Web Content   In today’s digital world, having an accessible website is critical to reach a broader audience. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Forms are an essential part of any website and creating accessible forms using […]

Do you have plans to refresh or rebuild your website? If so, you could benefit from compiling what is called a component inventory. A component inventory is extremely beneficial in documenting high value areas of your site. It is an easy practice that identifies pieces you know you won’t be able to do without on […]

Account Role Optimization is a critical process for managing account hierarchies and roles in the Salesforce Community cloud. It can help you scale your external users and minimize the number of account roles that you have to manage in a Community Portal. It allows businesses to control who has access to specific information and functionality […]

A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an […]

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]

As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native […]

B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]

Attention Chief Digital Officers, you are acutely aware of the challenges posed by the rapidly evolving landscape of cloud and digital technologies on the Software Development Life Cycle (SDLC). According to Gartner, 90% of organizations have already adopted cloud infrastructure, and 70% have embraced multi-cloud strategies. This transition has resulted in more software releases, imposing […]

In my recent post, I discussed Microsoft’s recent announcement of Microsoft 365 Copilot. From your inbox to customer interactions, this approach to Generative AI is meant to be a game changer for businesses. Copilot creates a new knowledge model for every organization to harness the massive reservoir of data and insights that lies largely inaccessible […]

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

Survey says…  Recent surveys of cable users have shown that the demographic is quickly aging. Half of cable users surveyed in one report were at least 60 years old, while over a quarter of respondents aged 18 to 29 preferred streaming services over cable TV. More troubling was that 60% of those surveyed who used […]

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]