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Twilio’s biggest conference is going virtual this year. SIGNAL 2020 kicks off September 30 and features breakout sessions, keynote speakers, and technical training classes led by industry experts. Joining an awesome lineup of speakers including President Barack Obama and Bill Nye are our own Christine Livingston and Curtis Swartzentruber. About Our Session Christine Livingston and […]

Next week is Microsoft Ignite. If you don’t plan for Ignite, you’ll be tempted to work through it and say you’ll catch up on videos later… not the best idea. This is going to be different from previous years. \ In a lot of ways Microsoft is designing it such that it is focused on […]

Recently, Kari Blaho-Owens, Ph.D. Director, Safety and Pharmacovigilance, Prabha Ranganathan Director, Clinical Data Warehousing and Analytics, and Christine Livingston, Chief Strategist, Artificial Intelligence, presented a webinar on integrating AI and automation to transform and optimize an end-to-end pharmacovigilance (PV) system.  The implementation of such advanced technology improves data quality, consistency, compliance, and operational efficiency. The ROI can be significant.   You can find the one-hour webinar below, in which you […]

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study.  Don’t miss a single episode of […]

Even in trying times, opportunity presents itself to those that are vigilant and watchful. The US ecommerce food and grocery industry is growing at an accelerated rate as a result of the COVID-19 crisis. Online spending and grocery shopping rates have doubled since 2019 and is projected to increase throughout 2020 as end-users exercise caution while procuring […]

How will you spend your COVID-19 bonus? No, not a fatter paycheck (sorry). I’m talking about the additional resources your CFO may be freeing up for new digital initiatives. A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies […]

The post-COVID world will undergo a massive digital disruption that will impact business processes. With so many people working from home, digitizing assets, moving to the cloud, and digital transformation (connecting people where they are using various channels) are becoming key priorities to companies entering a disruptive 2021. It is interesting to know that McKinsey […]

In the past, ecommerce was believed to be the simple act of building a commerce website for your business and seeing how your customers used it. However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful and even felt […]

Self-Service for data is not a new concept.  Even in the early 2000s, companies have struggled with giving “power users” or “information workers” access to data to develop value-based insights.   One of my past customers had a simple as a web page with hundreds of CSV formatted data extracts that people could “self-service data” based […]

Your digital transformation journey requires flexibility and efficiency while ensuring confidence in the security, governance, and support structures of your cloud strategy. Whether you’re migrating legacy applications, modernizing applications via cloud-native development, or embracing container orchestration, AWS and Red Hat have the platforms, services. They support you’ll need for transformation at scale. Containers at a […]

The spending power of Gen Z is predicted to outmatch all the generations before it. Still, it’s never too early to start understanding and planning for capabilities that will be expected from the generation coming next. But who are they? What will they expect from an experience given how they grew up under the influence […]