Mark Polly

Adam Houston, VP of Multichannel Marketing for Takeda Pharmaceuticals, spoke today at Adobe Summit on how he is delivering on 360 marketing by optimizing the traditional path to market with a three-year roadmap.  The roadmap delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model. The pharma space is complicated with […]

In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud.  In part 2, we break down the cloud platform to the individual Adobe products.  As we said in part 1, you can buy the entire Experience Cloud for […]

In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud.  We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing.  […]

Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework.  Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes.  […]

You may have heard that in December 2018, HCL Technologies agreed to acquire several software assets from IBM, including Lotus Notes, Domino, IBM Portal and IBM Commerce. These have all been long term investments by IBM and have had strong customer support for many years. What many people don’t know is that IBM has been […]

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

Today at the Sitecore Symposium Opening Session we were treated to several amazing customer stories and even some great information about Sitecore! First, let’s talk about the Symposium itself.  We are in Orlando, Florida hoping that Hurricane Michael bypasses the city where 3,000 attendees from 53 countries are attending over 100 sessions. The theme this […]

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

Two key tenets of Digital Transformation are that you need to focus on the overall customer experience, and the customer’s experience is the sum of all their interactions with your brand. This means a customer’s experience with you is not just based on your web site or your mobile app. A customer’s experience includes the […]

It’s just past mid-year 2018.  Back in December 2017 and January 2018, many pundits were making their annual predictions about artificial intelligence.  In fact, my colleague Michael Porter wrote about AI predictions earlier this year.   Rarely do I notice anybody checking in on those predictions to see whether they are reality or not.  So I […]

What trends do you think are disrupting marketing right now?  GDPR? Advertising overload? Privacy concerns with Facebook?   While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology.  AI, AR, ChatBots, Bots, and many […]