Whether you’re building embedded software for next-gen diagnostics, modernizing lab systems, or scaling user-facing platforms, the pressure to innovate is universal, and AI is becoming a key differentiator. When embedded into the software development lifecycle (SDLC), AI offers a path to reduce costs, accelerate timelines, and equip the enterprise to scale with confidence. But AI […]
Lysa Young-Bates
Lysa, a senior marketing manager, explores the business needs, consumer expectations, and industry challenges driving digital innovation in healthcare, life sciences, and financial services.

Blogs from this Author
MedTech in 2025: Leading With Intelligence Across the Device Lifecycle
In 2025, MedTech leaders are redefining innovation by architecting intelligent ecosystems that span the entire product lifecycle. As AI in medical device development becomes a strategic imperative, forward-thinking organizations are aligning digital investments with business-critical outcomes: Faster time to market Stronger regulatory readiness Scalable clinical impact This blog explores how AI-powered transformation is reshaping every […]
Access to Care Is Evolving: What Consumer Insights and Behavior Models Reveal
Consumers aren’t waiting for healthcare to evolve—they’re already redefining what access means. They expect care to be affordable and available, but that’s only the beginning. Increasingly, they also demand experiences that are convenient, personalized, and digitally seamless. When those expectations aren’t met, they don’t hesitate to look elsewhere. Understanding this shift requires more than demographic […]
Revolutionizing Clinical Trial Data Management with AI-Powered Collaboration
Clinical trial data management is critical to pharmaceutical research, yet it remains a significant challenge for many organizations. The industry faces several persistent hurdles: Data fragmentation: Research teams often struggle with siloed information across departments, hindering collaboration and comprehensive analysis. Outdated systems: Many organizations rely on legacy data management tools that fail to meet the […]
Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience [Webinar]
Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining the “Find Care” experience. […]
6 Digital Payment Trends Set to Transform 2025
The rapidly evolving payments industry is driving industry leaders to adapt their strategies in response to emerging trends. As technology advances and consumer expectations shift, staying ahead of these trends is crucial for success. Payments Trend #1: AI-Driven Payment Innovations The landscape of payments and financial services in 2025 will be marked by groundbreaking innovations […]
8 Digital Healthcare Trends For 2025
Our experts are closely monitoring eight healthcare trends that are shaping industry leaders’ strategies in 2025. And this year is especially interesting, as 2024’s U.S. election results could significantly shift healthcare policy and impact healthcare access, affordability, regulation, and innovation. As such, forward-looking healthcare organizations (HCOs) that are on-track to differentiate their brand in the […]
5 Takeaways: Enhancing Trust in Healthcare [Webinar]
In our recent webinar, “Enhancing Trust in Healthcare,” experts David Allen and Michael Porter, along with Appian’s Matt Collins, addressed the concerning decline in consumer trust within the healthcare sector. Historically, healthcare has maintained higher levels of trust compared to other industries, but a recent Gallup survey shows that this trust is now at a […]
Accessibility Compliance in Medical Device Software: A Strategic Imperative
Accessibility compliance in medical device software is more than a regulatory checkbox; it’s a strategic necessity that impacts user safety, market reach, and brand reputation. For decision makers such as Chief Product Officers, Heads of Engineering, and VPs of Technology, ensuring that software is accessible for people with disabilities is important for several reasons. More […]
Perficient Featured in Strategic Health Care Marketing: Revamped Healthcare Recruitment at Bayhealth
We pride ourselves on the innovative ways our healthcare experts help clients address their most complex business challenges. One shining example is our recruitment strategy for Bayhealth, which was recently featured by the online publication, Strategic Health Care Marketing. Optimizing Recruiting Efforts Bayhealth faced a significant hurdle: a lack of insight into job seekers and […]
Powering AI-Driven Insights and Experiences: A Wealth Management Success Story
Wealth management is evolving rapidly, driven by generational shifts, changing advisor roles, new business models, regulatory demands, and a growing preference for low-cost passive products. In response to these changes, our fintech client partnered with one of the world’s largest financial institutions to develop a next-generation, open-source, front-to-back wealth management platform. This innovative platform aims […]
Capacity-Based Vendor Consolidation: A Transition Success Story – Equipping People and Processes
Health insurers play a unique and crucial role in ensuring that people have access to affordable, high-quality care. As the stewards of sensitive data and the day-to-day face of healthcare interactions for many of their members, it is imperative that they remain adaptive and forward looking, constantly evolving to meet new requirements, expectations, and demands. […]