Healthcare leaders face a critical mandate: deliver seamless, patient-centered experiences while boosting efficiency and measurable outcomes. Lasting transformation happens when strategy, data, technology, and experience converge—and Rochester Regional Health’s recent recognition proves what’s possible.
We’re proud to share that our work with Rochester Regional Health earned two 2025 eHealthcare Leadership Awards and the Sitecore Digital Impact Award for Business Impact, underscoring the power of strategic digital investments in healthcare.
Why This Matters for Healthcare Leaders
Patients expect frictionless access to care, personalized experiences, and real-time engagement. Our recent Access to Care research outlines how these priorities drive competitive advantage for healthcare organizations. More than 50% of respondents who encountered friction when scheduling an appointment took their care elsewhere. That’s not just lost revenue—it’s lost continuity, lost data, and lost trust. To deliver on consumers’ expectations, leaders need a unified digital strategy that connects systems, streamlines workflows, and gives consumers simple, reliable ways to find and schedule care.
Rochester Regional Health and Perficient embraced this challenge, consolidating dozens of disparate websites into one seamless experience and implementing a mobile-first design that mirrors the simplicity of modern commerce. The results speak volumes.
Business Impact
Sitecore Digital Impact Award: Business Impact | Recognized for removing friction and focusing on experience, this award demonstrates how digital transformation accelerates growth and improves care access. Sitecore shares, “The Business Impact winners remind us that digital transformation only matters when it delivers real results for people and the business. Rochester Regional Health and Perficient turned 24 disconnected websites into one seamless experience, helping patients get to the care they need faster.… These stories show what happens when great brands remove friction, focus on experience, and grow because of it.” | Learn more about this award
Best Mobile Experience
eHealthcare Leadership Award, Gold, Healthcare System | A mobile-first redesign delivers intuitive navigation, regional personalization, and real-time appointment scheduling, boosting accessibility, engagement, and conversions. This award recognizes the best examples of healthcare mobile experience, whether via installed app or mobile website via a browser. Judges evaluated usability, design, branding, quality of content, clarity of purpose and consumer ratings. | Learn more about this award
Best Use of Artificial Intelligence in Healthcare Marketing
eHealthcare Leadership Award, Distinction, Healthcare System | Rochester Regional’s new site offers smart search, dynamic filters, and real-time booking making it easy for patients and their caregivers to discover and schedule care that best supports patient needs. It drove a 26% boost in appointment scheduling and $79K+ monthly saving in call center costs. This category awarded the successful application of AI and Machine Learning (ML) to achieve marketing goals, including customer acquisition and retention, online content personalization, digital experience, understanding user intent, physician search, call center optimization, and more. | Learn more about this award
What This Signals for 2026
The next phase of digital priorities will focus on scalable personalization, AI-driven operational efficiency, and connected ecosystems that extend beyond the hospital walls. Leaders are investing in platforms that integrate clinical, financial, and consumer data to deliver proactive care and predictive insights. Digital-first models, intelligent scheduling, and automation will become standard. Organizations that build flexible, cloud-based architectures now and leverage AI for personalization and resource optimization position themselves to improve access, reduce costs, and strengthen patient loyalty in a competitive market.
Explore the full case study to see how Rochester Regional Health partnered with Perficient to make this vision a reality.
Reimagine Access to Care with Confidence
These awards validate the impact of our approach and reinforce the urgency of digital innovation as a strategic imperative for healthcare leaders.
More importantly, it reflects what we’re hearing across the industry: the need to prioritize consumer-centric transformation is accelerating. Leaders are looking for solutions that improve access, personalize engagement, and deliver measurable outcomes for both patients and the business.
From insight to impact, our healthcare expertise equips leaders to modernize, personalize, and scale care. We drive resilient, AI-powered transformation to shape the experiences and engagement of health care consumers, streamline operations, and improve the cost, quality, and equity of care.
- Business Transformation: Activate strategy for transformative outcomes and health experiences.
- Modernization: Maximize technology to drive health innovation, efficiency, and interoperability.
- Data + Analytics: Power enterprise agility and accelerate healthcare insights.
- Consumer Experience: Connect, ease, and elevate impactful health journeys.
We are trusted by leading technology partners, mentioned by analysts, and Modern Healthcare consistently ranks us as one of the largest healthcare consulting firms.
Discover why we’ve been trusted by the 10 largest health systems and the 10 largest health insurers in the U.S. Explore our healthcare expertise and contact us to learn more.
