Recently, Sean Calvillo, a director in Perficient’s financial services group, was invited to speak on Nuxeo’s Content Journeys podcast, which is a monthly discussion about the world of content in business. For those not familiar with the company, Nuxeo is the developer of a content services platform that combines enterprise content management (ECM) and digital […]
Posts Tagged ‘customer experience’
Building Better B2B Commerce Experiences with CPQ
What is CPQ? In the B2B industry, complicated products and a large catalog can make providing a quote a lengthy process, often generating inaccurate product configurations and quotes. The same order may vary in price depending on factors like your relationship with the client, the promotions you’re offering, product bundles, accounts with recurring orders, and […]
What Do My Customers Expect? Inside Perficient’s Now/New/Next
In my earlier post, I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. In this post, I’ll share what you need to know to build your Now/New/Next portfolio. The Approach At the center of Now/New/Next is knowing where you stand […]
Conversational Marketing: Old School Meets New School
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]
Digitally Catering to New Customers Post-COVID
In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]
Your Ecommerce Customers Are About to Change
There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]
To Build Brand Loyalty, Focus on CX and Find a Way to Differentiate Yourself
It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]
Enhancing Developer Efficiency and Customer Experience with OpenShift on AWS
The following is the second installment in a series of blogs about how deploying Red Hat OpenShift on Amazon Web Services cloud platform can transform your business. If you missed the first blog, find it here. In this blog, we’re going to explain two use cases involving a financial services client and a healthcare client. […]
CX COVID-nnovation: the Good, the Questionable, and the Not-So-Good So Far
One and a half months into lockdown and most organizations are now through the initial scramble to assess, address, and run in the best way they are able. But some have gone beyond just getting to a run state and pushed innovation to address new and evolving customer experience expectations. But are all these “COVID-nnovations” […]
Perficient Colleagues Share How it Feels to Help Fight COVID-19
Perficient Supports with COVID-19 Hackathon As we know, customer engagement goes beyond customer service. As businesses around the world grapple with the impact of COVID-19 (more commonly known as Coronavirus), digital has the power to help organizations respond quickly while mitigating risk. No stranger to hackathons, Perficient continues to create solutions to support the fight […]
What Can You Expect from the New Sitecore Certification Exam 9?
Can I use my notes? Is it drastically different from previous exams? Am I the only one freaking out? These are all questions I found myself asking when preparing to take the new Sitecore Certification Exam 9. After recently completing the exam, however, I can tell you the answer to all the previous questions is […]
Help! I Need a New Web Content Management System
So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]