Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit. Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle. What inhibits others from using AI/ML? Some people don’t have data scientists, while others didn’t think the technology was […]
Posts Tagged ‘Chief Strategist’
Top DAM Features in Adobe Experience Manager Assets
At Adobe Summit, Elliot Sedegah and Josh Ramirez took us through the exciting new features in Adobe Experience Manager Assets, which is Adobe’s Digital Asset Management product. Assets has been in the market for a long time and has built up a strong list of features over the years. In this post, I will share […]
Reimagining the Future of Customer Experiences
Brenda Bown, Microsoft’s GM for Business Applications and Power Platform, talked during Adobe Summit about Adobe and Microsoft’s partnership. She walked through how Microsoft Azure helps deliver unique and immersive customer experiences. Adobe and Microsoft announced a partnership a couple of years ago to integrate Adobe and Microsoft products on Azure. Microsoft’s Business Applications include […]
Deliver 360 Marketing with Adobe Experience Cloud
Adam Houston, VP of Multichannel Marketing for Takeda Pharmaceuticals, spoke today at Adobe Summit on how he is delivering on 360 marketing by optimizing the traditional path to market with a three-year roadmap. The roadmap delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model. The pharma space is complicated with […]
Meet Perficient’s Chief Strategists: Allison Fries
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]
How Adobe Experience Cloud Impacts Customer Experience: Pt 2
In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud. In part 2, we break down the cloud platform to the individual Adobe products. As we said in part 1, you can buy the entire Experience Cloud for […]
Stay Connected with Perficient’s Salesforce Experts and News
Perficient is the preferred partner for brands thinking about implementing Salesforce for several reasons. We have an incredible wealth of knowledge, a passionately dedicated team, and the history and experience needed to be the true enterprise innovation leader. But keeping up with all the awesome things we’re doing can be hard! To make it easy, […]
How Adobe Experience Cloud Impacts Customer Experience: Pt 1
In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud. We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing. […]
The Customer Experience Capabilities Model
Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework. Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes. […]
Meet Perficient’s Chief Strategists: Mark Polly
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]
Creating More Touchpoints Through API-Driven Commerce
In the age of digital disruption, the traditional commerce model is quickly becoming a thing of the past. Brick-and-mortar stores, eCommerce websites, and even mobile shopping apps are no longer the only ways to make purchases, and successful businesses recognize that evolving with technology is the only way to survive. Voice search and command, artificial intelligence, […]
Meet Perficient’s Chief Strategists: Scott Albahary
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]