Posts Tagged ‘Best Practices’

The Gap in Strategy

I’m going to focus a few posts on strategy.  As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company.  If you haven’t thought through what you do and how you compete then your company will be impacted. More strategic firms will outmaneuver you while winning a larger share of […]

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How to Set Your Theme in Microsoft’s Power Apps

You’re ready to dive deep into Microsoft’s Power Apps, but maybe wondering the easiest way to use color schemes throughout your app. You can make your code into more readable and maintainable in just a few easy steps. Themes help with consistency throughout your app and let you easily reference colors while designing. Not only […]

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Empowering Sales Teams in a Digital World

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

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4 Steps for Personal and Digital Marketing Fitness

As Digital Marketers we are bloated with options for tools and processes and have bloated backsides from sitting at desks all day long. Over the past 3 years I have lost and kept off 80 lbs and have led multiple end-to-end digital marketing transformations. I can safely say I’m a bit of an authority on […]

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Subject Matter Experts Need to Create Your Content. Here’s Why.

Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]

Building Better UX with a Product Content Strategy

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

We Are in the Age of Voice Assistance. Here’s Why.

As people become more comfortable interacting with voice devices and assistants, marketers are faced with learning how this trend will impact marketing efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share three actions digital marketers should be […]

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Engineering Process Standards, Or, Death by 1000 Cuts

Programming is not an easy thing to do, and developers require a significant amount of focus, concentration, and flow to do what they do best. Interruptions will break this flow and slow down an otherwise productive programmer. While environmental distractions can be a source of interruption, it’s also important that engineers don’t interrupt themselves either! […]

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5 Roles You Need To Build Your Digital Transformation A-Team

When beginning a journey of digital transformation, many business leaders make the mistake of starting by tasking their IT department with leading the initiative from the technical implementation aspect. The problem with this approach, is that while technology is an enabler, it’s not really addressing the problem. In reality, the company leadership needs to start […]

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Agile For Programmers: A Streamlined Guide to Meetings

Agile is a data-driven, streamlined project management process designed to minimize distractions while still providing multiple opportunities to check and adjust the course of development. If done correctly, it can allow for long-term project plans that are accurate and resilient to changes. Unfortunately, “Agile” is a trendy project management term that project managers and leadership […]

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3 Steps to Transition to Experience-Driven Commerce

In an age where technology is a major part of daily life, organizations (especially retailers) recognize the need to improve their digital presence to compete effectively in the marketplace. The catalog-driven approach of building out an online catalog for browsing products and placing orders is no longer enough to meet the needs of today’s demanding […]

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Best Practices for Naming Your Company Intranet

Did you know Pepsi’s intranet name is “My PepsiCo?” Or that AT&T’s is “Access?” As a company grows, the employee base’s need to streamline communication, as well as share knowledge and consumer business information in a secure place, increases. Hence, the intranet: A single source or a destination where employees can login to connect and […]

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